Brand Tone

Caring and Empathetic, Trustworthy and Reassuring, Positive and Solution-Oriented, Friendly and Approachable

Brand Values

• •Pet Welfare Before Profit
• •Natural Solutions
• •Simplicity
• •Transformation and Growth
• •Love and Care
• •Togetherness and Inclusivity
• •Ownership and Improvement

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy should reflect a genuine care for animals and their health.
• •Maintain a Helpful and Understanding Voice: Acknowledge the challenges pet owners face and position NutriPaw as a supportive partner.
• •Emphasize Natural and Safe: Consistently highlight the natural ingredients and the absence of "nasties."
• •Use Relatable Language: Connect with pet owners by using terms and scenarios they understand (e.g., "bum scooting," "nervy," "happy tail wags").
• •Showcase Real Results (with permission): Incorporate customer testimonials and success stories to build trust and demonstrate product effectiveness, while being transparent about individual results varying.

Social Perception

Positive Impact for Many, Trusted by Pet Owners, Seen as a Quality Option, Concerns about Efficacy and Palatability for Some, Value for Money

Copy Examples

• •Worried about your furry friend's constant scratching? Our All-Itch & Immunity Treats are made with 100% natural ingredients to help soothe their skin and bring back those happy tail wags. Because we believe a comfy pet is a happy pet.
• •Travel anxiety turning car rides into a nightmare? NutriPaw's Calming Treats help your best friend relax naturally, so you can both enjoy the journey. More adventures, less stress!
• •Simplifying pet health, one tasty treat at a time. At NutriPaw, we're pet parents too, and we create solutions we trust for our own furry family. Give your companion the natural support they deserve.
• •Join the 500,000+ happy paws across the UK who've discovered the NutriPaw difference! Our vet-approved supplements are packed with love and the best natural ingredients, because your pet's wellbeing is our priority.
• •From playful pups to golden oldies, every dog deserves to feel their best. NutriPaw offers natural, targeted support for everything from itchy skin to joint care. Because their health and happiness mean the world to us.