Brand Tone

Professional, Authoritative, Trustworthy, Caring, Informative

Brand Values

• •Quality
• •Scientific Basis
• •Naturalness
• •Efficacy
• •Customer Well-being
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Authoritative, Trustworthy, Caring, Informative) and values. Include examples of do's and don'ts for language, phrasing, and style. This ensures anyone writing for the brand has a clear reference.
• •Emphasize Expertise, Not Just Products: Consistently leverage Dr. Grentschel's medical background. Frame product benefits through the lens of her expertise and scientific understanding. Use phrases like "Formulated by Dr. Grentschel," "Based on current nutritional science," "Our medical understanding suggests..."
• •Prioritize Clarity and Transparency: Avoid overly technical jargon where possible, but don't shy away from explaining the science in an accessible way. Be upfront about ingredients, sourcing (e.g., "Made in Germany"), and the purpose of each supplement. This builds trust.
• •Maintain a Supportive and Positive Stance: The copy should empower customers and make them feel understood and supported in their health journey. Focus on positive outcomes and proactive health management rather than fear-based messaging.
• •Ensure Consistency Across All Channels: Whether it's the website, product labels, email communication, or any future social media, the tone and core messages must remain consistent. Regularly audit content to ensure alignment with the brand voice guide.

Social Perception

Positive, with an appreciation for product quality and effectiveness. The connection to a medical professional likely enhances trust. Awareness of the brand itself seems relatively low due to limited marketing and social media presence. However, the association with Dr. K. Verena Grentschel lends credibility to those who are aware of her practice or expertise. The perception is likely that of a niche, specialist provider rather than a mass-market supplement brand.

Copy Examples

• •Invest in Your Wellbeing. Dr. Grentschel’s expertly formulated dietary supplements, crafted with science and nature for your optimal health. Pure, potent, and proudly Made in Germany.
• •Support your body's natural defenses with Immun Aktiv. Developed by Dr. K. Verena Grentschel, this synergistic blend of vital nutrients is scientifically designed to fortify your immune system, especially during demanding times. Experience the power of targeted nutrition.
• •At Nutrimentas, your health is our priority. Founded by Dr. med. univ. K. Verena Grentschel, we are dedicated to providing premium, natural supplements rooted in medical expertise. We believe in transparency, quality, and empowering you on your journey to wellness.
• •Did you know Vitamin D plays a crucial role beyond bone health? It's vital for immune function too! Our Vitamin D3 + K2 drops offer a high-quality, bioavailable source to support your overall health. Learn more about the science on our blog. #NutrimentasHealth #DrGrentschel #VitaminD #ImmuneSupport
• •A Message from Dr. Grentschel: Prioritizing Your Liver Health This Season + Special Insight