Brand Tone

Professional & Scientific, Caring & Trustworthy, Supportive & Encouraging, Informative

Brand Values

• •Faith/Glorifying God
• •Quality
• •Integrity & Honesty
• •Research & Innovation
• •Serving People (Employees & Customers)
• •Community Support
• •Excellence

Best Practices

• •Prioritize Scientific Credibility: Always lead with research-backed claims and highlight the scientific formulation of products. Use clear, but not overly technical, language to explain how products work.
• •Emphasize Care and Empathy: Connect with the customer's desire for improved well-being for themselves or their pets. Use a warm, supportive, and understanding tone.
• •Highlight Quality and Trust: Consistently mention the rigorous testing, high-quality ingredients, and manufacturing standards. Reinforce why Nutramax is a trustworthy choice.
• •Maintain a Hopeful and Positive Outlook: Focus on the benefits of the products in terms of improved quality of life, mobility, and comfort, offering a sense of optimism.
• •Reflect Core Values Subtly: While the faith-based mission is core, in broader consumer-facing copy, this can be translated into demonstrating values like integrity, care for community, and a commitment to doing good, which appeals to a wide audience. Ensure copy aligns with the company's stated mission of serving and improving lives.

Social Perception

Generally Positive: Many customers trust the brand, often due to veterinarian recommendations and perceived product efficacy, especially for joint health (Cosamin, Cosequin, Dasuquin) and pet digestive health (Proviable). The emphasis on quality and scientific backing resonates well with consumers.

Copy Examples

• •For Cosamin (Human Joint Health): Rediscover the joy of movement. Cosamin is scientifically formulated and backed by research to support your joint health and comfort, helping you live life to the fullest. Trust the brand proven by more research.
• •For Cosequin (Pet Joint Health): Give your loyal companion the gift of easier movement. Cosequin, the #1 veterinarian recommended joint health supplement brand, helps support your dog's healthy cartilage and joint function, keeping them playful and active for years to come.
• •For Avmacol (Human Immune Support): Nourish your body's natural defenses. Avmacol, the #1 researched sulforaphane-producing brand, supports your body’s natural detoxification pathways and promotes immune health, with ingredients you can trust.
• •For Proviable (Pet Digestive Health): A healthy gut means a happy pet. Proviable, from the #1 Veterinarian Recommended Supplement Company, provides beneficial bacteria and prebiotics to support your pet's intestinal health and balance, especially during times of stress or dietary change.
• •General Brand (Nutramax Laboratories): For over 30 years, Nutramax Laboratories has been dedicated to improving the quality of life for people and their pets. Our commitment to faith, science, and the highest quality standards ensures that every supplement we make is one you can trust. Because we care for yours like they're our own.