Brand Tone

Aspiring, Chic, Confident

Brand Values

• •Confidence & Empowerment
• •Quality & Style
• •Uniqueness & Individuality
• •Customer Satisfaction
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Chic, Confident, Aspiring), key messaging pillars, preferred vocabulary (words to use/avoid), and even grammatical preferences. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, lifestyle, and how she wants to feel (e.g., confident, elegant, stylish). Address her directly using "you" and "your."
• •Embody the Values: Ensure the copy consistently reflects the brand's core values (e.g., empowerment, quality, uniqueness). If a value is "confidence," the copy should sound confident and aim to instill it.
• •Consistency Across All Channels: Whether it's website copy, product descriptions, email newsletters, or (future) social media posts, the tone should remain consistent. A customer should feel they are interacting with the same brand everywhere.
• •Review and Refine: Regularly review existing and new copy to ensure it aligns with the established brand tone. Get feedback and be open to refining the voice as the brand evolves, but always with intentionality.

Social Perception

Boutique catering to women seeking trendy, feminine, and often vacation-inspired clothing.

Copy Examples

• •Nurvana: Curated styles for your most confident self. Discover fashion that speaks your elegance.
• •Bloom with grace. Our [Dress Name] Midi Dress isn't just a garment; it's a feeling. Crafted with flowing fabric and a vibrant print, it’s designed to turn heads and lift spirits. Perfect for sunny brunches or twilight soirées. Embrace your radiance.
• •Just In: Your Next Signature Look Awaits | Nurvana
• •At Nurvana Casa de Moda, we believe style is an extension of your essence. We pour our passion into selecting pieces that empower you to walk into any room with poise and live every moment beautifully. This is more than fashion; it's your statement.
• •Own the moment. Own your style. Our latest collection is here to ensure you do both, effortlessly. ✨ #NurvanaStyle #ConfidentChic #FashionForward