Brand Tone

Elegant, Sophisticated, Authentic, Traditional, Quality-Conscious, Discerning, Respectful, Cultured

Brand Values

• •Craftsmanship
• •Quality
• •Tradition & Heritage
• •Authenticity
• •Elegance & Beauty

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, traditional, respectful), chosen vocabulary (e.g., "handcrafted," "artisanal," "heritage" vs. "trendy," "chic"), and style preferences. Share this with anyone creating content.
• •Understand Your Audience: Write for the customer who appreciates quality, tradition, and the cultural significance of sarees. The language should resonate with their values and expectations.
• •Focus on Storytelling: Instead of just listing features, weave narratives around the craftsmanship, the origin of the weave, or the cultural importance of the saree. This reinforces authenticity and tradition.
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, email newsletters, or any future social media, the tone and language should be uniform to build a cohesive brand identity.
• •Use High-Quality, Evocative Language: Employ descriptive and sensory words that convey the richness of the fabrics, the intricacy of the designs, and the feeling of wearing a Nuraag saree. Avoid overly casual slang or jargon that doesn't align with a premium, traditional brand.

Social Perception

Niche provider of luxury ethnic wear. Customers would expect good quality, unique designs, and a seamless purchasing experience for high-value items.

Copy Examples

• •Headline for a new Kanjeevaram collection: "Drape Yourself in Legacy: Discover Our Exquisite Handloom Kanjeevaram Silks."
• •Product Description Snippet (for a Banarasi Saree): "Woven with threads of tradition, this Banarasi silk saree is a testament to timeless craftsmanship. Each motif tells a story, ready to become a cherished part of yours."
• •About Us Snippet: "At Nuraag, we celebrate the enduring art of Indian handloom. We meticulously curate sarees that embody heritage, quality, and the unparalleled grace of handcrafted elegance."
• •Social Media Post (if they had one, announcing a new Linen Saree range): "Elegance meets comfort. Introducing our new collection of breathable, handwoven linen sarees – perfect for the discerning woman who values both style and substance. #NuraagSarees #HandloomLove #LinenSaree #SustainableFashion"
• •Email Subject Line for a promotional offer: "An Invitation to Elegance: Exclusive Savings on Nuraag's Premium Saree Collection."