Brand Tone

Conscious, Cultured, Informative, Trustworthy

Brand Values

• •Ethical Production
• •Sustainability
• •Artistic Expression & Cultural Appreciation
• •Quality
• •Transparency

Best Practices

• •Highlight certifications like GOTS, Fair Wear, and Peta VEGAN to reinforce ethical production.
• •Emphasize the use of organic and recycled materials in product descriptions.
• •Showcase the African art-inspired designs and cultural themes in marketing materials.
• •Be Transparent and Informative: Clearly communicate the ethical and sustainable aspects (e.g., crafted from GOTS-certified organic cotton, printed with water-based, vegan inks) to build trust and underscore the Conscious value.
• •Use storytelling to connect with customers on an emotional level, highlighting the impact of their purchase on both art and the planet.

Social Perception

A brand that is ethical, sustainable, culturally appreciative, and trustworthy.

Copy Examples

• •Explore a world where every purchase is a conscious choice for art and our planet.
• •Our Kemet collection celebrates ancient Egyptian art with ethically sourced materials.
• •Shop our sustainable apparel, made with GOTS-certified organic cotton and vegan inks.
• •We're committed to ethical production, from fair labor practices to plastic-free delivery.
• •100% Satisfaction Guaranteed - If you're not happy, we'll make it right.