Brand Tone

Encouraging & Inspirational, Accessible & Friendly, Relaxing & Calming

Brand Values

• •Well-being & Mental Health
• •Creativity & Self-Expression
• •Accessibility & Affordability
• •Quality
• •Joy & Relaxation

Best Practices

• •Always Emphasize the Therapeutic Benefit: Whether it's stress relief, anxiety reduction, or mindfulness, the 'art therapy' angle should be central.
• •Be Clear and Direct, Especially About Value: While being supportive, clearly communicate product benefits and the brand's value proposition (e.g., affordability, quality).
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok copy might be more informal and trend-driven than a website's 'About Us' page, the underlying values of well-being, creativity, and accessibility should still shine through.
• •Highlight the affordability of the products, emphasizing 'preço justo' (fair price) and being the 'empresa com o menor preço do mercado' (company with the lowest market price).
• •Use informal and engaging language to attract users, incorporating relevant hashtags like #arteterapia, #pinturacomdiamantes, #diy, and #viral.

Social Perception

Focused on mental well-being, Budget-friendly, Engaging for DIY enthusiasts

Copy Examples

• •Arteterapia que Completa o Seu Dia!
• •combate os sintomas da ansiedade, do estresse e da depressão
• •Descubra Já a Artista que existe dentro de você!
• •Find your kit at numecora.com.br!
• •Inspire and Relaxe pintando telas maravilhosas! #DIY #DiamondArt #RelaxAndCreate