Brand Tone

Luxurious & Aspirational, Sensory & Evocative, Authentic & Rooted in Tradition, Crafted & High-Quality, Calming & Serene, Approachable Luxury

Brand Values

• •Luxury
• •Quality & Craftsmanship
• •Authenticity & Heritage
• •Sensory Experience
• •Customer Satisfaction
• •Ethical Practices
• •Style & Design

Best Practices

• •Emphasize the "Luxury" and "Sensory" Experience: Consistently use evocative adjectives and descriptive language that appeal to the senses and underscore the premium quality of the products (e.g., "opulent," "enveloping," "hypnotic," "exquisite," "hand-crafted").
• •Highlight Authenticity and Heritage (Subtly): Weave in references to the Eastern inspiration and the unique properties of Oud, connecting the products to a rich tradition while maintaining a contemporary feel.
• •Focus on Benefits, Not Just Features: Explain how the fragrances will make the customer *feel* or how they will transform their space (e.g., "create a calming sanctuary," "elevate your everyday," "command attention," "bring an opulent atmosphere").
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly technical jargon. The language should be refined, polished, and aspirational, mirroring the aesthetic of the products and packaging.
• •Showcase Quality and Craftsmanship: Regularly mention key quality indicators like "hand-poured," "finest ingredients," "UK-made," and the rigorous testing products undergo to ensure a superior experience. This builds trust and justifies the luxury positioning.

Social Perception

Positive Customer Feedback, Appreciation for Scent Quality & Longevity, Luxury Appeal, Value for Money, Good Customer Service & Delivery, Effective Online Presence, Specific Product Acclaim

Copy Examples

• •Unveil the mystique of the East. Our new hand-poured Oud candle collection is meticulously crafted to envelop your space in an aura of timeless luxury and serene warmth. Discover your signature NUHR HOME scent and transform your everyday. #NuhrHome #LuxuryOud #HomeSanctuary #HandPoured #EasternEssence
• •Let the subtle whispers of [Scent Name, e.g., Velvet Jasmine & Oud] transport you. Our reed diffusers offer a continuous, enveloping fragrance, artfully blended from the finest oils to bring lasting sophistication and a calming ambiance to any room. Elegantly designed, effortlessly fragrant. #NuhrHome #ReedDiffuser #LuxuryScents #HomeFragrance #OudExperience
• •The Art of Gifting, Elevated. Delight their senses with a NUHR HOME luxury fragrance set. Each curated collection, from intoxicating Oud cones to our signature candles and diffusers, is a testament to exquisite craftsmanship and the timeless allure of the Orient. Give the gift of an unforgettable sensory journey. #NuhrHomeGifts #LuxuryGifting #OudFragrance #SensoryIndulgence
• •Mood: ✨Unwind & Glow✨ NUHR HOME Oud Incense Cones. No charcoal fuss, just pure, captivating aroma that lingers for days. Tap to discover the magic of modern Oud. #NuhrHome #OudCones #Incense #RelaxAndRecharge #LuxuryHome
• •NUHR HOME: Reimagining ancient Oud traditions for the modern connoisseur. Discover hand-poured luxury home fragrances, crafted in the UK to bring an opulent and serene atmosphere to your world. #LuxuryOud #HomeFragrance #UKMade