Brand Tone

Modern & Clean, Aspiring & Stylish, Practical & Solution-Oriented, Approachable & Friendly

Brand Values

• •Customer Satisfaction
• •Quality of Products
• •Convenience
• •Style/Aesthetics
• •Accessibility/Affordability

Best Practices

• •Develop a Core Messaging Guide
• •Prioritize Clarity and Simplicity
• •Speak to Your Target Audience
• •Highlight Benefits, Not Just Features
• •Maintain Consistency Across All Touchpoints

Social Perception

Largely Undefined or Nascent, Reliant on Direct Experience, Potential for Confusion

Copy Examples

• •Welcome to Nü Haus: Your space, beautifully reimagined. Discover curated collections to bring your modern home to life.
• •Craft Your Comfort. From sleek sofas to statement lighting, find everything you need to create a living room that’s uniquely you. Explore Nü Haus living.
• •At Nü Haus, we believe your home should be a sanctuary of style and comfort. We meticulously select contemporary pieces that blend form, function, and a touch of 'new' to inspire your everyday living.
• •Nü Arrivals: Fresh Designs to Elevate Your Home ✨
• •Tired of the same old look? Nü Haus offers inspiring, modern home essentials delivered to your door. Shop now and redefine your space!