Brand Tone

aspirational, professional, and supportive

Brand Values

• •Quality & Innovation: NuGenesis emphasizes the use of high-quality ingredients made in Canada and the USA, and innovative dip powder technology that is healthier for nails. Their products are enriched with Calcium and Vitamin E.
• •Health & Safety: The brand promotes its products as a healthier alternative to traditional acrylics and gels, being odorless, non-toxic, and not requiring UV lamps or harmful primers.
• •Beauty & Self-Expression: They offer a vast range of vibrant and classic colors, encouraging creativity and personal style.
• •Cruelty-Free: NuGenesis states that their products are not tested on animals and do not use animal byproducts.
• •Accessibility & Ease of Use: While professional-grade, they provide resources for both salon use and at-home application, highlighting the simplicity and speed of their system.

Best Practices

• •Emphasize Quality and Benefits: Always highlight the superior ingredients (Calcium, Vitamin E, made in USA/Canada) and the tangible benefits (long-lasting, chip-resistant, healthier nails, no UV light).
• •Inspire Creativity: Use evocative language that encourages self-expression through color and nail art. Showcase the variety of shades and the beautiful results possible.
• •Maintain a Professional yet Accessible Voice: While acknowledging professional use, ensure the language is also welcoming and understandable for at-home users. Avoid overly technical jargon without explanation.
• •Be Supportive and Educational: Integrate calls-to-action that direct users to tutorials, guides, or community platforms. Frame content around helping them achieve their best nails.
• •Reinforce Health and Safety Aspects: Consistently mention the non-toxic, odor-free, and cruelty-free nature of the products as key differentiators.

Social Perception

Customers generally perceive NuGenesis Nails as a high-quality brand that delivers durable, beautiful, and easy-to-apply nail enhancements. The wide color selection and the healthier aspects of the dip powder system are well-received. Many users achieve professional-looking results. The brand is positioned as a trusted choice for nail professionals globally. Their active presence on social media, featuring user content and tutorials, fosters a sense of community and support.

Copy Examples

• •Headline: Unlock Salon-Perfect Nails at Home. Body: Experience the NuGenesis Nails difference. Our easy-to-use dip powders deliver flawless, long-lasting color and shine, enriched with Vitamin E and Calcium for healthier, stronger nails. No UV lamp needed!
• •Headline: Express Your Hue. Body: From vibrant bolds to timeless nudes, discover your perfect shade with NuGenesis Nails. Hundreds of stunning, professional-quality dip powder colors await. What will you create today?
• •Headline: The Healthier Manicure Revolution. Body: Say goodbye to harsh odors and damaging primers. NuGenesis dip powders are non-toxic, cruelty-free, and designed for a lightweight, natural feel without compromising on durability.
• •Headline: Create with Confidence. Body: Whether you're a seasoned pro or a DIY diva, our step-by-step tutorials and supportive community make achieving breathtaking dip powder nails simple. Elevate your artistry with NuGenesis.
• •Headline: Lasting Beauty, Effortless Style. Body: Life's too short for chipped polish. NuGenesis dip powders provide chip-resistant, water-resistant wear for weeks, keeping your nails looking impeccable through it all.