Brand Tone

Irreverent, Humorous, Provocative, Edgy, Direct, Unapologetic, Playful, Informal

Brand Values

• •Humor & Entertainment
• •Originality & Novelty
• •Boldness & Authenticity (within its niche)
• •Shared Experience
• •Freedom of Expression (Humorous)

Best Practices

• •Embrace the Edge: Don't dilute the "NSFW" and "offensive" aspects. This is your unique selling proposition. Use strong, confident, and slightly provocative language consistently.
• •Know Your Audience (and Their Limits): While edgy, understand there's a line between funny-offensive and genuinely alienating. The current tone seems to hit the right spot for its audience (humorous shock rather than true offense). Use slang and cultural references that resonate with a crowd that appreciates irreverent humor.
• •Humor is Key, But Clarity Too: Ensure that while the copy is funny and irreverent, it still clearly communicates what the product is and why someone should buy it (e.g., for laughs, for a specific type of party).
• •Be Unapologetically You: The brand is "NSFWFortunes." Own it. Avoid corporate jargon or overly polite phrasing. Let the personality of the brand shine through in every piece of copy, from product titles to FAQ responses.
• •Incorporate User Language (Subtly): Pay attention to the language customers use in their positive reviews ("hilarious," "savage," "perfect gag gift"). Subtly weaving similar sentiments or keywords into your copy can enhance relatability and reinforce the brand's perceived value. For example, if many reviews mention "crying laughing," a tagline could play on that.

Social Perception

Highly positive among those who appreciate adult, irreverent, or offensive humor. Seen as a fun, unique, and high-quality novelty gift, great as an icebreaker or party favor for the right crowd. Could be mixed for those outside the target audience. Seen as a well-executed novelty item.

Copy Examples

• •Website Banner/Social Media Bio: "NSFWFortunes: Because life's too short for inspiring messages. Get your dose of hilariously offensive fortune cookies here. You've been warned."
• •Product Description Snippet: "Forget 'love is around the corner.' Our cookies tell it like it is. Expect brutal honesty, savage truths, and maybe a few questionable life choices. Perfect for friends who can take a joke (or desperately need to)."
• •Instagram Post Caption (with an image of shocked/laughing people opening cookies): "That moment when the fortune hits a little TOO close to home. 😂 Tag a friend who needs these for their next meltdown. #NSFWFortunes #OffensiveCookies #TruthHurtsSoGood #FunnyGifts #PartyFoul"
• •Email Subject Line (for a promotion): "Your Future Looks... Hilariously Grim. 😈 (Open for Offensive Fortunes!)"
• •Ad Copy (Short & Punchy): "Sweet cookies. Bitter truths. NSFWFortunes – The only fortunes you'll actually remember. Get yours and offend everyone equally."