Brand Tone

Authentic/Genuine, Community-Oriented, Knowledgeable/Expert, Approachable/Friendly

Brand Values

• •Quality: Offering high-quality horse supplies, Western wear, and tack.
• •Heritage/Tradition: Celebrating and preserving the Western lifestyle.
• •Customer Focus: Striving to provide excellent service and products that meet the needs of their customers.
• •Community Support: Supporting and promoting young leaders in the agricultural livestock community through initiatives like the NRS Show Team.
• •Family: Highlighting its origins and continuing identity as a family-run business, even with significant growth.

Best Practices

• •Know Your Audience: Understand the language, values, and needs of the Western and equine community. Speak their language authentically.
• •Emphasize Heritage and Authenticity: Weave in the brand's history, its connection to the Western lifestyle, and its commitment to quality.
• •Be Helpful and Knowledgeable: Position copy as a resource, offering expertise and guidance rather than just selling products.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community") and encourage interaction. Highlight events and customer stories where appropriate.
• •Maintain Consistency Across Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is cohesive and reinforces the same brand values and personality.

Social Perception

Generally, customers perceive NRS World as a reliable source for Western wear and equine products, trusting the quality and selection. They are seen as a significant player and a go-to destination within the Western industry. The brand is associated with the rodeo and roping community.

Copy Examples

• •Headline: Ride With Tradition. Gear Up With NRS World. Body: For over 30 years, NRS World has been more than just a store – we're a part of the Western fabric. From the ranch to the rodeo, find authentic gear and apparel crafted for your lifestyle. Shop quality you can trust, from our family to yours.
• •Headline: Your Partner in the Arena and Beyond. Body: Whether you're a seasoned roper or just starting your Western journey, NRS World has the expertise and the equipment to back you up. Explore our hand-selected tack, durable boots, and timeless apparel. Got questions? Our team's always ready to help you find the perfect fit.
• •Headline: The Heart of Western. The Soul of Community. Body: At NRS World, we're passionate about upholding the values and spirit of the West. Join a community that shares your love for the lifestyle. Discover top-tier products and the stories behind them. #NRSWorldCommunity
• •Headline: Built for the Ride. Crafted for Life. Body: Don't settle for less. NRS World offers premium saddles, tack, and Western wear designed for durability and performance. Experience the difference quality makes, every time you step into the stirrup or onto the ranch.
• •Headline: More Than Products. It's a Promise. Body: Our promise is simple: to provide the Western community with the best gear, backed by genuine service. From exclusive NRS lines to your favorite trusted brands, find everything you need to live your Western dream. That's the NRS World way.