Brand Tone

Enthusiastic and Accessible, Promotional and Urgent, Problem/Solution Oriented

Brand Values

• •Value for Money/Fair Pricing
• •Customer Convenience/Service
• •Trendy and Unique Products
• •Accessibility
• •Entrepreneurial Spirit

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., "Enthusiastic," "Helpful," "Value-conscious," "Direct") and provide "do's and don'ts" for language use. For Novoza, this would include using positive language, highlighting benefits, and incorporating promotional calls to action.
• •Use Consistent Terminology: For frequently mentioned concepts (e.g., sales, shipping, customer service), use the same terms across all platforms. Novoza already does this well with "GRATIS verzending."
• •Focus on Customer Benefits: Frame product descriptions and ads around how the product helps the customer or solves their problem, aligning with Novoza's aim to make life "easier and more enjoyable."
• •Maintain a Positive and Approachable Style: Even when addressing potential issues or in FAQs, keep the tone helpful and solution-oriented, reflecting their "excellent customer service" goal.
• •Incorporate Storytelling (even small snippets): Briefly referencing the "enthusiastic entrepreneurs" or the mission to provide "trendy and unique products" can reinforce brand identity and make the copy more engaging than just listing features.

Social Perception

Novoza aims to cultivate is that of a convenient online store offering a variety of useful and trendy products at good prices. The low engagement on Facebook posts might suggest that their social media reach and active community are still developing. The lack of widespread independent reviews or mentions makes it difficult to assess a broader, unbiased social perception.

Copy Examples

• •Tired of [Common Problem]? Discover the [Product Name]! Our innovative gadget makes [Task] a breeze, so you can spend more time doing what you love. Shop now and enjoy free shipping! ✨
• •🎉 HUGE SALE NOW ON! 🎉 Spoil yourself (or someone special!) with our amazing deals. From handy kitchen helpers to the latest tech gadgets, find everything you need at Novoza.nl – up to 50% off! Don't miss out!
• •Your Everyday Life, Elevated. At Novoza, we believe small changes can make a big difference. Explore our curated collection of unique and trendy products designed to bring more joy and ease to your daily routine. What will you discover today?
• •Why Novoza? 🤔 Because we're passionate about bringing you the coolest finds at prices you'll love! Plus, with our friendly customer service and speedy, free delivery, shopping with us is always a pleasure. Join the Novoza family!
• •✨ CUSTOMER FAVORITE! ✨ The [Product Name] is flying off the shelves! See why everyone's raving about this must-have item. It’s [Benefit 1], [Benefit 2], and makes [Task] incredibly simple. Grab yours before it’s gone!