Brand Tone

Elegant, Assuring, and Artisanal. Sophisticated, confident, and uses descriptive and evocative language, emphasizing luxury, uniqueness, quality, customer satisfaction, and the handmade nature of products.

Brand Values

• •Aesthetic Excellence
• •Quality Craftsmanship
• •Customer Centricity
• •Meaningful Commerce
• •Transparency

Best Practices

• •Lead with Elegance: Always use sophisticated and evocative language. Instead of "blue clock," use names like "Blue Storm" or "Oasis Clock." Frame products as "art," "masterpieces," or "statement pieces."
• •Emphasize the "Handmade" Story: Consistently mention that products are "handcrafted in India" by "local artisans." This reinforces the values of craftsmanship and social responsibility and justifies the premium positioning.
• •Focus on Sensory and Emotional Benefits: Describe how the product transforms a space. Use words like "stunning," "silent," "premium," and "elegant." Highlight the feeling of pride and the compliments the owner will receive.
• •Weave in the Social Mission: Subtly integrate the "buy one, give one" model into marketing materials, especially in email campaigns and the "About Us" section. It adds a layer of "meaningful shopping" that can be a powerful differentiator.
• •Maintain an Assuring Tone in All Communications: From product pages to customer service emails, the tone should be confident and reassuring. Reiterate commitments to quality, free shipping, hassle-free returns, and customer satisfaction to build and maintain trust.

Social Perception

The public and customer perception of Novo Magic is overwhelmingly positive. It is viewed as a legitimate and trustworthy company that delivers high-quality, beautiful, and unique home décor products. Customers feel the products are worth the price and often become conversation starters, leading to compliments from guests. The brand is perceived as reliable and customer-focused, effectively handling issues when they arise.

Copy Examples

• •Capture the dynamic energy of a storm within your walls. The Blue Storm wall clock is more than a timepiece; it is a handcrafted work of art. Swirls of deep blues and brilliant whites, frozen in high-gloss resin, create a unique masterpiece for your living space. Meticulously made in our Indian workshop, its silent sweep movement ensures that beauty, not noise, is all it adds to your home.
• •Where art meets time. ✨ Each of our resin clocks is poured, shaped, and polished by hand, ensuring no two pieces are exactly alike. You're not just buying a clock; you're commissioning a piece of your home's story. #NovoMagic #HandmadeDecor #ResinArt #StatementPiece #MadeInIndia
• •Your Walls Are Waiting for This. Tired of generic décor? Transform your home with a Novo Magic statement clock. Handcrafted by local artisans in India, each piece is a unique expression of style and quality. Silent, stunning, and unforgettable. Shop now for free shipping.
• •A Special Offer on Meaningful Art. At Novo Magic, we believe beauty should have a purpose. That's why every stunning, handcrafted piece you purchase helps us donate an item to someone in need. Decorate your home with art that feels as good as it looks.
• •Novo Magic was born from a simple mission: to take ordinary household items and make them extraordinary. We traded imported goods for Indian workshops, investing in local artisans to create world-class resin art. Every clock, tray, and coaster is a testament to their skill and our commitment to quality, beauty, and meaningful commerce.