Brand Tone

Professional, Established, and Quality-Focused

Brand Values

• •Quality & Premium Sourcing
• •Experience & Legacy
• •Customer-Centric Flexibility
• •Sustainability & Domestic Finishing
• •Comprehensive Selection

Best Practices

• •Prioritize "Quality" and "Premium" Language: Always use descriptors that reinforce the high-end nature of the products. Words like "premium," "exquisite," "fine," "signature," and "high-quality" should be standard.
• •Highlight Heritage and Expertise: Consistently reference the company's long history (e.g., "Since 1985," "decades of experience") to build trust and communicate authority.
• •Specify Sourcing and Finishing: Mentioning "European fabrics" and "Dyed and Printed in the USA" is a key differentiator that speaks to quality and ethical production. This should be included in product details and company information.
• •Maintain a Professional B2B Tone: Keep the language focused on the needs of designers and manufacturers. Avoid overly casual slang, emojis, or consumer-focused calls-to-action. The tone should be helpful, direct, and sophisticated.
• •Emphasize Versatility and Customization: Tailor messaging to show that the company can cater to both large and small orders, as well as custom requests. Use phrases like "from large manufacturers to independent designers" and "custom colors and prints available" to attract a wide professional audience.

Social Perception

The public and customer perception of Noveltex is that of a reputable, high-end wholesale supplier, particularly for linen. Customers who purchase their fabrics appear to be those seeking quality materials for specific, often premium, projects. The brand is seen as a reliable source for designers and businesses within the textile industry. While not a mainstream consumer name, it holds a solid reputation within its professional niche. The higher price is generally associated with its premium quality.

Copy Examples

• •Since 1985, an emblem of quality. European fabrics, finished in the USA. Explore the collections that inspire the world's leading designers. Discover Noveltex.
• •Experience our signature European Linen. Woven from the finest flax and finished with our renowned Refinarě soft hand, this fabric offers unparalleled drape and breathability. Eco-friendly, durable, and versatile — it’s the definitive choice for couture, bridal, and premium home furnishings.
• •For over three decades, Noveltex has been more than a fabric supplier; we are a partner in creation. We connect designers with the world's finest textiles, offering the quality, flexibility, and reliability your vision deserves. Our legacy is woven into every yard.
• •Subject: The Fabric Behind Great Design. At Noveltex, we understand that exceptional quality is non-negotiable. That's why we offer an extensive in-stock program of premium European fabrics, dyed and printed in the USA. Let us be your trusted source for textiles that elevate your creations. Schedule a showroom visit today.
• •Quality you can feel. Service you can trust. A selection that inspires. Noveltex Fabrics Inc. — The wholesale partner for discerning designers and manufacturers. Specializing in high-quality linen and custom prints since 1985.