Brand Tone

Practical & Solution-Oriented, Confident & Assuring, Inspirational & Aspirational (with a DIY focus), Friendly & Approachable, Quality-Focused

Brand Values

• •Customer Satisfaction
• •Quality
• •Ease of Use/DIY Empowerment
• •Transformation/Aesthetics
• •Reliability & Trust
• •Innovation
• •Team & Culture (Internal Value)

Best Practices

• •Focus on Solutions & Benefits: Always highlight how the products solve a customer's problem or what benefit they will receive (e.g., ugly walls, difficult renovation) or what benefit they will receive (e.g., beautiful space, easy maintenance, sense of accomplishment). Frame features as benefits.
• •Use Clear, Action-Oriented Language: Employ straightforward vocabulary and active verbs. Make it easy for customers to understand the product and encourage them to take the next step (e.g., "Shop now," "Discover," "Transform your space").
• •Maintain a Positive and Encouraging Voice: Inspire confidence in the customer's ability to use the products successfully. Reinforce the ease of DIY and the satisfying results.
• •Emphasize Quality and Durability Consistently: Weave in mentions of product quality, longevity, and resilient materials to build trust and justify the purchase.
• •Show, Don't Just Tell (with Customer Stories): Incorporate customer testimonials and before-and-after visuals (where possible in social media/website) to provide authentic proof of the product's impact and the brand's promises. The "Customer Showcase" is a good example of this. This reinforces the social perception of satisfaction and DIY success.

Social Perception

Positive Customer Experiences, DIY-Friendly, Trustworthy (for those who have purchased), Limited Wider Brand Awareness (Potentially)

Copy Examples

• •Headline: Transform Your Walls in an Afternoon. Yes, Really! Body: Tired of tired walls? Novecrafto's easy-to-install PVC panels bring stunning, durable designs to your home without the fuss. Quality you can see, simplicity you’ll love. Shop now and see the difference a day can make!
• •Headline: Dream Kitchen? Get it Done with Novecrafto. Body: Achieve that high-end kitchen look without the high-end hassle. Our stylish and durable wall panels are simple to fit and a dream to clean. Start your stunning transformation today!
• •Headline: Quality That Clicks: Stunning Floors, Effortlessly. Body: Step onto beautiful, resilient flooring that you installed yourself! Novecrafto’s self-adhesive vinyl tiles offer a wide variety of designs, backed by our commitment to quality and your satisfaction.
• •Headline: Your Vision, Our Expertise. Let's Create Something Amazing. Body: From modern vibes to classic charm, Novecrafto provides the quality materials and inspiration you need. Our friendly team is here to help you choose the perfect panels to bring your dream space to life.
• •Headline: Don't Just Renovate, Rejuvenate! With Novecrafto. Body: Experience the joy of a fresh new look with our easy-to-use, high-quality wall and floor solutions. Durable, stylish, and designed for real homes. Discover your home’s potential today!