Brand Tone

Professional and Informative, Eco-conscious and Responsible, Friendly and Approachable, Aspirational and Forward-thinking

Brand Values

• •Sustainability
• •Quality and Safety
• •Innovation
• •Customer-Centricity
• •Reliability
• •Trust, Honor, Responsibility

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's tone (e.g., eco-conscious, professional, innovative, friendly), personality traits, and key messaging points. Share this with anyone creating content.
• •Prioritize "Eco-Conscious" Language: Consistently use terms that reinforce sustainability, such as "plant-based," "biodegradable," "compostable," "recyclable," "reduced footprint," "environmentally responsible," and "greener future."
• •Maintain a Professional yet Approachable Style: While the subject is serious (sustainability), the language should be clear, easy to understand, and avoid overly technical jargon unless speaking to a specialized audience. Balance professionalism with a welcoming and helpful tone.
• •Focus on Benefits (for both Customer and Planet): Frame copy around how the packaging benefits the customer's business (e.g., quality, positive brand image) AND the environment (e.g., reduced waste, support for a circular economy).
• •Ensure Consistency Across All Channels: The tone used on the website should align with social media posts, email marketing, and any advertisements. Regular audits can help maintain this consistency.

Social Perception

A supplier of environmentally friendly packaging solutions, particularly for the food industry. A brand that cares about the planet and offers practical, sustainable alternatives. A responsible and ethical company.

Copy Examples

• •Headline: Future-Proof Your Packaging. Choose Novastar. Body: Make a conscious choice for your business and the planet. Our innovative, eco-friendly packaging solutions are designed for quality, sustainability, and a greener tomorrow. Explore the range.
• •Headline: Pack with Purpose. Delight Customers Sustainably. Body: Show your customers you care. Novastar’s plant-based, compostable packaging not only protects your food but also protects our Earth. Good for your brand, great for the world.
• •Headline: The Clear Choice for Green Packaging. Body: Reduce your environmental footprint without compromising on quality. Novastar offers a wide array of durable, stylish, and truly sustainable packaging options. Join the movement towards responsible packaging.
• •Headline: Innovate Your Takeout. Sustainably. Body: Elevate your food service with Novastar's cutting-edge, eco-conscious containers. Our designs ensure your creations arrive perfectly, while our materials speak volumes about your commitment to a healthier planet.
• •Headline: Beyond the Box: A Commitment to a Greener Future. Body: At Novastar, every package is a promise – a promise of quality, safety, and a dedication to environmental well-being. Partner with us for packaging solutions that make a difference.