Brand Tone

Informative, trustworthy, and balanced. A tone that blends traditional wisdom with modern scientific understanding, while also being transparent about potential concerns.

Brand Values

• •Authenticity
• •Transparency
• •Quality
• •Tradition
• •Science

Best Practices

• •Prioritize transparent sourcing information to build trust.
• •Use scientific evidence and traditional knowledge to support claims, but avoid overstatements.
• •Address concerns about authenticity and purity directly in the copy.
• •Highlight the benefits of Shilajit on energy and focus, using relatable language.
• •Incorporate user testimonials and reviews to showcase positive effects while acknowledging potential variations in experience.

Social Perception

A reputable brand that respects the traditions of Ayurvedic medicine while addressing modern concerns about purity and efficacy. We emphasize product transparency, scientific backing, and realistic expectations.

Copy Examples

• •"Discover the ancient power of Shilajit, a revered substance in Ayurvedic medicine, now backed by modern research to support energy and focus. Sourced directly from the Himalayas for guaranteed purity."
• •"Unlock your potential with our Shilajit. Experience the benefits of increased energy and mental clarity, as reported by users. We rigorously test each batch to ensure authenticity and potency."
• •"Shilajit has been used for centuries. We are bringing this product to you while ensuring the most stringent quality control tests. Your health is our priority."
• •"Not all Shilajit is created equal. We provide full transparency of our sourcing, testing, and quality, ensuring you receive the purest, most potent product available. Some may experience a change in taste. Results of consumption may vary."
• •"Embrace the natural boost of Shilajit. Our carefully crafted formula helps revitalize your body and mind, supporting overall wellness. Our team is dedicated to quality and purity."