Brand Tone

Empowering, modern, results-oriented, motivational, and visually appealing.

Brand Values

• •Empowerment
• •Quality
• •Practicality & Effectiveness
• •Accessibility
• •Creativity & Visual Appeal
• •Productivity & Organization

Best Practices

• •Use strong action verbs to convey empowerment and results.
• •Incorporate visuals that reflect a modern, trendy aesthetic.
• •Focus on the tangible benefits and ease of use of the products.
• •Maintain a balance between motivational content and practical advice.
• •Clearly differentiate Novacrayon from any unrelated entities with similar names.

Social Perception

Novacrayon aims to be perceived as a valuable and effective resource for individuals and businesses looking to enhance their digital presence. It strives to project an image of success, luxury (where appropriate), and motivation, while providing practical and accessible tools. They are aware that an unrelated Etsy store with the same name may cause confusion if users are searching for the brand.

Copy Examples

• •Unlock your digital potential with our premium design assets. Create visually stunning content effortlessly!
• •Elevate your social media game! Our luxury reels are designed to captivate and inspire.
• •Achieve your online business dreams. Novacrayon provides the tools and resources for your success.
• •Stay organized and productive with our digital planners. Instant delivery, easy payment!
• •Empowering individuals to achieve real results with high-quality digital products since 2014.