Brand Tone

Supportive & Community-Oriented, Professional & Quality-Focused, Accessible & Value-Driven, Inspiring & Creative, Knowledgeable & Helpful

Brand Values

• •Quality & Performance
• •Artist Support & Community
• •Affordability & Value
• •Heritage & Legacy
• •Made in the USA
• •Innovation & Adaptability
• •Non-Toxic & Eco-Conscious (for some products)

Best Practices

• •Prioritize the Artist: Always speak to the artist's needs, aspirations, and challenges. Use "you" and "your" frequently.
• •Highlight Quality & Value Equally: Don't shy away from mentioning the professional-grade quality while also emphasizing the affordable price point.
• •Foster Community: Encourage interaction, feature artist work (with permission), and use inclusive language.
• •Be Authentic & Passionate: Let the genuine love for art and color shine through. Share the brand's story and heritage.
• •Educate & Inspire: Provide tips, tutorials, and showcase diverse applications of the paints to inspire creativity and demonstrate product benefits.

Social Perception

Positive, Trusted & Reliable, "Hidden Gem" transitioning to "Well-Known Secret", Artist's Choice, Great Value

Copy Examples

• •Headline: Fuel Your Vision with Nova Color: Professional Acrylics, Unbeatable Value. Body: For over 50 years, artists have trusted Nova Color for vibrant, high-pigment acrylics that bring their boldest ideas to life. Made in the USA, loved by creators worldwide. Discover your next masterpiece.
• •Headline: Join the Nova Color Community: Where Quality Meets Creativity. Body: More than just paint, Nova Color is a family of artists. We provide the exceptional quality you demand at prices that keep you creating. Share your work, get inspired, and paint with passion. #NovaColorLove
• •Headline: Unlock a Universe of Color. Without Breaking the Bank. Body: Why compromise? Nova Color offers 92 brilliant, professional-grade acrylic shades, from intense opaques to luminous translucents. Experience the smooth consistency and superior coverage that artists rave about.
• •Headline: From LA Murals to Your Studio: A Legacy of Color. Body: Born in the heart of the LA art scene, Nova Color has been the secret weapon for professional artists for decades. Now, it's your turn to experience the lasting vibrancy and exceptional quality.
• •Headline: Don't Just Paint. Create with Nova Color. Body: Your art deserves the best. Our high-pigment acrylics are crafted for performance, durability, and pure color joy. Explore our range and see why artists who try Nova Color, stay with Nova Color.