Brand Tone

Warm & Friendly, Authentic & Community-Focused, Proudly Nova Scotian, Thoughtful & Curated, Appreciative

Brand Values

• •Supporting Local Economy & Artisans
• •Community Connection
• •Quality & Craftsmanship
• •Discovery
• •Customer Satisfaction & Joy
• •Storytelling
• •Bringing "Home" to People

Best Practices

• •Always Emphasize "Local": Continuously highlight that products are sourced from Nova Scotia and support local artisans and businesses. This is the core of the brand.
• •Use Warm, Welcoming, and Inclusive Language: Make customers feel like part of a friendly community. Avoid overly formal or impersonal language. Think "East Coast hospitality."
• •Tell Stories: Share the narratives of the makers and the inspiration behind their products. This adds depth and authenticity.
• •Focus on the "Why": Communicate the brand's belief in sharing love from Nova Scotia and helping people feel connected to home, rather than just selling products.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the imagery (bright, natural, showcasing products and Nova Scotian scenery) and the language (heartfelt, genuine, slightly nostalgic) work together across all platforms.

Social Perception

High-Quality Gifting Option, Champion of Local Businesses, Excellent Customer Service, Well-Curated & Packaged, Evokes Positive Emotions

Copy Examples

• •Headline: "Send a Piece of Nova Scotia, Wrapped with Love." Body: "Missing the salty air and warm smiles of the East Coast? Or know someone who is? Our Novaboxes are more than just gifts; they're a heartfelt hug from Nova Scotia, filled with handcrafted treasures from local artisans. Discover the best of our province, delivered to your (or their) door."
• •Social Media Post (Image: A collection of artisan products): Caption: "Meet the Makers! ✨ Behind every unique item in your Novabox is a passionate Nova Scotian artisan pouring their heart into their craft. We're so proud to partner with these incredible local talents to bring you a truly authentic taste of our home. Who are some of your favourite local creators? #NovaBox #SupportLocalNS #NovaScotiaMade #ArtisanCrafted"
• •Product Description (for a "Build Your Own Box" option): Text: "Craft Your Own Coastal Experience! Handpick your favourite Nova Scotian goodies – from delicious treats to handcrafted homewares – and create a personalized Novabox. It’s the perfect way to share the warmth and unique charm of the Maritimes, thoughtfully chosen by you. Start building your dream box today!"
• •Corporate Gifting Email Snippet: Subject: "Meaningful Gifting That Tells a Local Story." Body: "Looking for corporate gifts that truly resonate? A Novabox is a unique way to show appreciation while supporting our vibrant Nova Scotian community. Each box is a curated collection of high-quality, locally sourced products that tells a story of craftsmanship and East Coast charm. Let us help you create a memorable gifting experience."
• •Website "About Us" Snippet: Text: "More Than a Box, It's Our Community. At Novabox, we believe in the magic of local. Founded in [Year, e.g., 2016], our mission has always been to celebrate and uplift the incredible artisans and small businesses of Nova Scotia. Each box you send helps support these talented individuals and shares a little piece of our beloved East Coast spirit with the world."