Brand Tone

aspirational, educational, and empathetic

Brand Values

• •Holistic Well-being
• •Efficacy and Quality
• •Transparency and Clean Formulations
• •Conscious Creation & Sustainability
• •Empowerment through Education
• •Authenticity

Best Practices

• •Embrace the "Holistic" Narrative: Consistently weave the skin-gut-brain philosophy into messaging, explaining *how* products and practices contribute to overall well-being, not just topical results.
• •Lead with Empathy, Follow with Expertise: Start by acknowledging the customer's skin concerns and journey (empathy based on the founder's story), then provide clear, science-backed information about how the products offer a solution (educational).
• •Use Aspirational Yet Attainable Language: Inspire customers towards their best skin and well-being, but keep the language grounded in the tangible benefits and quality of the products. Avoid over-promising or hype.
• •Highlight Quality and Transparency: Regularly mention key value propositions like "Made in EU," "clinically proven ingredients," "vegan," "high concentration of actives," and the absence of harmful substances. This reinforces trust and the premium nature of the brand.
• •Maintain Visual and Verbal Cohesion: Ensure that the sophisticated, clean, and natural aesthetic of the visuals is mirrored in the copy – clear, informative, and infused with a sense of calm and care. The voice should feel like a knowledgeable and supportive friend.

Social Perception

Positive Association with Founder, High-Quality, Effective Products, Premium Brand, Trustworthy and Transparent, Holistic and Innovative

Copy Examples

• •Instagram Post (Image: Glowing skin, natural elements): Unlock your skin's true radiance from within. ✨ At Nourished3, we believe in the profound connection between your skin, your nourishment, and your peace of mind. Discover formulations that honor this trio, crafted with potent, pure ingredients for a glow that’s more than skin deep. #Nourished3 #HolisticBeauty #SkinGutBrain #RadiantYou
• •Facebook Ad (Carousel: Product, Key Ingredients, Lifestyle Shot): Tired of solutions that only scratch the surface? 🌿 Our Clarify & Brighten Face Mask, powered by a 7% blend of AHAs & BHA, Witch Hazel, and soothing Aloe Vera, works in synergy to detoxify, retexture, and illuminate. Experience the Nourished3 difference – skincare that understands your journey to clear, healthy skin. Learn more about our science-backed, holistic approach. #RealResults #CleanSkincare #EUstandards #AcneSolutions
• •Email Subject Line: More Than Just Skincare: Your Journey to Holistic Radiance Starts Now ✨ (Email Body Snippet): We know the path to clear, vibrant skin can feel overwhelming. That’s why we created Nourished3 – blending the best of nature and science, inspired by a personal journey just like yours. Discover potent, clean formulas made in Europe, designed to nurture your skin, body, and mind. #BeautyFromWithin #NourishedJourney
• •Product Page Snippet (for Calm & Hydrate Oil-Free Moisturizer): Soothe, strengthen, and let your skin breathe. Our Calm & Hydrate Moisturizer is more than just hydration; it’s a daily ritual of self-care. Formulated with Peptides, Ceramides, and Hyaluronic Acid to calm sensitivity and fortify your skin barrier, without a trace of oil. Because we believe gentle care delivers powerful results. #SensitiveSkinLove #HolisticHydration #MadeInEU
• •Twitter Post: Did you know stress can impact your skin? 🧠 Our philosophy targets the #SkinGutBrain axis, offering solutions that go deeper. Potent, clean, EU-made skincare for total well-being. What are your go-to wellness rituals? Share below! #Nourished3 #WellnessJourney #ConsciousBeauty