Brand Tone

Caring & Empathetic, Supportive & Nurturing, Informative & Trustworthy, Community-focused, Positive & Reassuring

Brand Values

• •Natural & Organic
• •Effectiveness & Relief
• •Safety & Purity
• •Mother & Child Well-being
• •Tradition & Wisdom
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (caring, supportive, informative, etc.), key vocabulary, a 'do and don't' list for language, and examples. Share this with anyone creating content.
• •Understand Your Audience Deeply: Continuously engage with your target audience (moms, moms-to-be) to understand their needs, challenges, language, and aspirations. Let their voice inform yours. The copy should resonate as if it's coming from a knowledgeable, empathetic friend.
• •Prioritize Empathy and Support: Given the target audience and product nature, always lead with empathy. Acknowledge their struggles and frame your products as supportive solutions. Avoid overly clinical or fear-based language.
• •Be Consistent Across All Channels: Whether it's a website description, a social media post, an email, or a customer service response, the tone should feel consistently 'Secrets of Tea.' Adapt the style slightly for the platform (e.g., more informal on TikTok) but keep the core tone intact.
• •Focus on Benefits and Natural Solutions: Highlight how the natural, organic ingredients translate into tangible benefits and relief, reinforcing the core values of the brand. Emphasize safety and the brand's commitment to well-being in a clear, reassuring manner.

Social Perception

Positive, Trusted Source for Moms, Effective Products, Appreciation for Natural Ingredients, Good Customer Service

Copy Examples

• •Instagram Post (Morning Sickness Tea): "Navigating the waves of morning sickness? You're not alone. Our No To Morning Sickness Tea, crafted with gentle, organic ginger and rooibos, is here to soothe your tummy and help you reclaim your day. Sip, breathe, and feel the difference. We're with you every step of the way. 💖 #SecretsOfTea #MorningSicknessRelief #PregnancyJourney #OrganicTea #MomToBeSupport"
• •Facebook Ad (Lactation Tea): "Nourish your body, nurture your baby. Our organic lactation tea is lovingly blended with traditional galactagogues like fenugreek and blessed thistle to help support healthy milk supply. Because we believe every mom deserves the best on her breastfeeding journey. Learn more and find your flow. ✨ #SecretsOfTea #LactationSupport #BreastfeedingMom #OrganicGoodness #PostpartumCare"
• •Product Page Snippet (Baby Colic Tea): "Sleepless nights due to colic? We understand. Our Baby Colic Tea is a gentle, USDA organic blend created by moms, for moms. With soothing chamomile and fennel, it’s designed to naturally calm tiny tummies and bring peace to your home. Safe, effective, and made with love. 🌿 #SecretsOfTea #BabyColic #NaturalRemedy #OrganicBaby #HappyBaby"
• •Email Subject Line (General Wellness): "You deserve a moment of calm, Mama. Discover our wellness teas."
• •TikTok Video Idea Caption (Relatable Mom Content): "When that pregnancy glow is actually just sweat from morning sickness... 😅 Our No To Morning Sickness tea can help with that! 😉 Link in bio for some natural relief! #momlife #pregnancystruggles #secretsoftea #naturalremedies #morningsickness"