Brand Tone

Friendly and Approachable, Nostalgic and Sentimental, Playful and Fun, Authentic and Transparent, Helpful and Supportive

Brand Values

• •Family
• •Preservation of Memories
• •Quality
• •Simplicity and Ease of Use
• •Joy and Shared Moments
• •Direct Connection/Customer Focus

Best Practices

• •Always Speak from the Heart (Authenticity): Share genuine stories, even the small entrepreneurial challenges. This builds trust and relatability, like their TikToks about trying new marketing without a big budget.
• •Keep it Personal and Friendly (Approachable): Use "vous" (you) directly, incorporate friendly language, and don't be afraid to show the faces and personalities behind the brand (Jodie and Guillaume).
• •Focus on the "Why" (Nostalgia & Value): Continuously remind the audience of the emotional value of preserving memories. Highlight the joy of looking back and the importance of these family treasures.
• •Embrace a Playful Spirit (Fun & Engaging): Use colourful visuals, lighthearted captions where appropriate (especially on platforms like TikTok), and ensure the product itself reflects fun and ease of use.
• •Be Genuinely Helpful (Supportive): Whether it's clear FAQs, responsive customer service, or supportive materials for APEs, always aim to make the customer's experience smooth and positive.

Social Perception

Positive and Appreciative, Seen as a Creator of Valuable Keepsakes, Relatable Family Business, Innovative in a Niche Market

Copy Examples

• •Instagram Post (Showcasing a filled album page): Remember those tiny shoes and that gap-toothed grin from CE1? 🥺 Our albums are here to keep those fleeting moments alive, year after year. Easy to fill, joyful to look back on. What's your favorite school memory to cherish? #NosPetitesAventures #SchoolMemories #FamilyKeepsake #ChildhoodTreasures
• •Facebook Ad (Targeting parents of young children): School photos piling up? 😱 Turn that happy chaos into a beautiful story! Our 'Nos Petites Aventures' albums are designed by parents, for parents – fun, colourful, and super simple to complete. From their first day at crèche to their lycée triumphs, keep every adventure safe. ✨ Discover the magic! [Link to website] #AlbumPhotoScolaire #SouvenirsDEcole #VieDeParents #MadeInFrance
• •TikTok Video Caption (Behind-the-scenes of packing orders): Shipping out another batch of memory keepers! 💌 Each album packed with love, ready to capture your little one's big adventures. We’re just Jodie & Guillaume, making sure your family stories last a lifetime! Thanks for your support! #SmallBusiness #FamilyBusiness #AlbumSouvenir #EntrepreneurLife #NosPetitesAventures
• •Email to APEs (Parents' Associations): Hello [APE Name] Team! Looking for a heartwarming and easy fundraiser this year? 'Nos Petites Aventures' school photo albums are loved by families and a breeze for you to manage! We provide everything you need for a successful campaign that brings joy (and funds!) to your school. Let's create some smiles together! Learn more: [Link to APE page] #APEEcole #FundraisingIdeas #SchoolCommunity #Parentpreneur
• •Product Page Snippet (Describing the birthday album): From the first wobbly candle to the grand 18th celebration, our new Birthday Adventure Album is here to treasure every milestone! 🎂 Beautifully designed, with space for photos, wishes, and all those little details you never want to forget. Because every year is an adventure worth remembering. #AlbumAnniversaire #BirthdayMemories #KeepsakeAlbum #GrowingUpTooFast