Brand Tone

Expert and Knowledgeable, Professional, Passionate, Detail-Oriented, Trustworthy, Appreciative of Heritage and Craftsmanship

Brand Values

• •Quality Craftsmanship
• •Preservation
• •Expertise
• •Customer Satisfaction
• •Integrity
• •Passion for Horology

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of the brand's tone (Expert, Passionate, Professional, Detail-Oriented, Trustworthy, Appreciative of Heritage) and provide examples of do's and don'ts.
• •Emphasize Expertise and Craftsmanship: Consistently use language that reflects deep knowledge and skill. Talk about the process, the details, the history, and the meticulous nature of the work. Avoid overly casual or simplistic language when describing services.
• •Show, Don't Just Tell: Instead of just saying "we are experts," demonstrate it through detailed descriptions of work, high-quality imagery of intricate repairs, and sharing knowledge about specific timepieces or horological history.
• •Maintain Professionalism in All Communications: Ensure all copy, from website text to social media replies, is grammatically correct, well-structured, and maintains a respectful and courteous tone. Respond to inquiries with detailed and helpful information.
• •Infuse Passion Authentically: Let genuine enthusiasm for horology shine through. Use evocative language when describing the beauty, history, or mechanical wonder of timepieces. Share stories behind particular pieces (with owner permission where appropriate) to connect on an emotional level with fellow enthusiasts.

Social Perception

As Experts, As Reliable, As Quality-Focused, As a Specialized Boutique, Positive Local Reputation

Copy Examples

• •Breathing new life into this exquisite [Year] [Brand] timepiece. Our meticulous restoration process, from movement overhaul to case refinishing, honors its heritage while ensuring its precision for generations to come. The art of time, lovingly preserved. #VintageWatchRestoration #Horology #Craftsmanship #NorthWTC
• •At North Watch & Clock Co., we understand the intimate connection you have with your timepiece. Our expert watchmakers combine traditional techniques with modern precision to diagnose and repair all types of watches, from cherished family heirlooms to contemporary luxury models. Entrust us with your time; we’ll handle it with the utmost care and expertise.
• •Peregian Beach's home for horological passion. 🕰️✨ Whether it's a treasured vintage clock needing a gentle hand or a modern classic requiring expert service, North Watch & Clock Co. offers unparalleled craftsmanship. Visit us to discover how we can preserve your piece of history. Link in bio. #WatchRepair #ClockRestoration #PeregianBeach #SunshineCoast #ExpertWatchmaker
• •More than just a workshop, North Watch & Clock Co. is a sanctuary for time. Founded on a deep-seated passion for horology and a commitment to exceptional craftsmanship, our skilled artisans dedicate themselves to the intricate art of watch and clock preservation and restoration. We believe every tick and tock tells a story worth saving.
• •Just arrived in our collection: A stunning example of [Watch Brand/Model] from [circa Year/Decade]. Fully serviced by our in-house experts and ready to adorn a new wrist. Experience the enduring allure of [mention a key feature, e.g., 'classic mid-century design' or 'robust dive engineering']. DM for enquiries or visit our Peregian Beach showroom. #LuxuryWatch #VintageForSale #WatchCollector #NorthWTC