Brand Tone

Welcoming, helpful, quality-conscious, and nature-inspired

Brand Values

• •Naturalness
• •Authenticity
• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Originality & Uniqueness
• •Sustainability (Implied)

Best Practices

• •Use inviting language and express a genuine desire to help and connect (e.g., 'We're here for you,' 'Discover your piece of calm').
• •Highlight quality and craftsmanship subtly. Instead of just saying 'high quality,' describe why it's high quality (e.g., 'handpicked,' 'carefully checked,' 'flawless workmanship,' 'enduring quality').
• •Maintain a consistent theme inspired by the forest in product descriptions and imagery.
• •If referencing customer service or sourcing, do so honestly and clearly, like their current practice of featuring customer reviews.
• •Emphasize naturalness and authenticity in all communications.

Social Perception

Positive customer experiences, trusted source for natural and quality goods, appreciation for aesthetics and connection to nature.

Copy Examples

• •Inspired by the forest.
• •We are here for you!
• •Only the best for you!
• •Herbs & Tea - Enjoy naturally
• •Always here for you, from our forest to your home.