Tono de Marca

Community-Focused, Passionate, and Authentic. The language consistently emphasizes "local," "community," and togetherness, positioning the brand as a hub connecting people. It speaks with genuine enthusiasm and commitment to sustainable food and small businesses. The tone is down-to-earth and transparent, building trust and honesty through sharing stories.

Valores de Marca

• •Support for Local Economy
• •Sustainability and Ethics
• •Quality and Freshness
• •Community and Connection
• •Transparency

Mejores Prácticas

• •Always Lead with "Community" and "Local": These are your most powerful keywords. Every piece of copy, from a product description to a social media post, should connect back to the core mission of supporting the local Kent community.
• •Tell the Producers' Stories: Don't just sell products; sell the stories behind them. Regularly feature your producers, share their passion, and explain what makes their methods special. This builds authenticity and emotional connection.
• •Use Passionate and Principled Language: Use strong, active verbs and words that convey conviction. Phrases like "We believe," "We are proud," and "Join our mission" reinforce that the brand is value-driven, not just profit-driven.
• •Keep it Simple and Authentic: Avoid corporate jargon. The tone should feel like a conversation with a passionate foodie friend. Be direct, honest, and let the quality of the food and the strength of the mission speak for itself.
• •Educate, Don't Just Sell: Use copy to gently educate your audience about the benefits of seasonal eating, the importance of sustainable farming, and the impact of shopping locally. This positions the brand as a trusted resource and strengthens its identity as a community leader.

Percepción Social

North Downs Real Food and Kent Food Hubs are perceived as a valuable and principled community asset. Customers view them as a source of high-quality, delicious local products with reliable service. The community sees them as a champion of local enterprise, actively supporting a network of small farms and artisans. They are recognized as a key player in the local food scene, promoting a sustainable and ethical alternative to mainstream supermarkets, seen not just as a retailer but as a movement that educates and connects people around the benefits of local food.

Ejemplos de Copy

• •Meet the hands that feed you! 👋 This is Mark from Independent Trotters, whose free-range pedigree pigs roam the North Downs, living in the open air their entire lives. When you buy his incredible gluten-free sausages from our hub, you're not just getting amazing flavour—you're supporting a local family and a kinder way of farming. Taste the difference care makes. #KentFoodHubs #SupportLocal #KnowYourFarmer
• •Ready for a week of real flavour? 🥕🍅 Don't forget to place your order before midnight! Fill your basket with fresh, seasonal goodness from over 30 local Kent producers. From farm-fresh veg to artisan bread, get it all delivered to your local collection point. Eating well has never been easier (or more local!). Link in bio to shop. #LocalFood #Kent #EatSeasonal
• •Rooted in tradition, crafted in Kent. Our family's biltong recipe has been a favourite for generations. Made from the finest grass-fed beef, it's the high-protein, down-to-earth snack that's as honest as it is delicious. Perfect for a post-hike reward or a savoury treat. Grab a bag and taste the heritage. #NorthDownsRealFood #Biltong #ArtisanSnacks
• •Tired of the supermarket aisle? There’s a better way. We’re Kent Food Hubs, a community of local producers bringing you fresh, ethical, and delicious food. By shopping with us, you get incredible taste and support a fairer, more sustainable food system for Kent. Join the movement. Your first order is just a click away. #FairerFood #ShopLocalKent #Community
• •Good for you, great for our planet. We believe the future of food is local. That means less plastic, fewer food miles, and more support for the small-scale farmers who care for our land. Every order you place is a vote for a greener Kent. Thank you for being part of the solution. #SustainableKent #ZeroWaste #LocalAndProud