Brand Tone

Aspirational, Modern, Informative, Direct, Quality-focused, Helpful, Accessible, Promotional

Brand Values

• •Quality
• •Design & Comfort
• •Customer Trust & Reliability
• •Accessibility & Convenience
• •Modernity

Best Practices

• •Always Emphasize Quality and Craftsmanship: Consistently mention the origin (İnegöl, where relevant and understood by the target audience) and the quality of materials and construction.
• •Use Aspirational and Evocative Language: Focus on how the furniture enhances lifestyle and creates a beautiful living space, not just its functional aspects. Words like "elevate," "inspire," "transform," "sanctuary," and "dream space" can be effective.
• •Maintain a Modern and Clean Voice: Avoid overly casual slang or overly complex, traditional jargon. Keep sentences clear, concise, and focused on contemporary living.
• •Highlight Customer-Centric Benefits: Regularly remind customers of practical advantages like free delivery, installation, warranty, customization options, and accessible customer service.
• •Ensure Visual and Textual Harmony: The sophisticated and modern tone of the copy should always be matched by high-quality, stylish imagery and videography across all platforms. Captions and descriptions should complement the visuals.

Social Perception

Customers likely perceive Normev as a provider of modern, stylish furniture, particularly from the İnegöl region, which seems to carry a reputation for quality in Turkey. The emphasis on online sales, free delivery, and long customer service hours suggests a perception of convenience and customer focus. The consistent visual style across platforms (especially Instagram and Pinterest) likely contributes to a perception of a trendy and aspirational brand for home furnishing.

Copy Examples

• •Headline: Elevate Your Everyday: Discover the Art of Modern Living with Normev. Body: Your home is a statement. Normev brings you impeccably crafted İnegöl furniture, blending contemporary design with enduring quality. Explore collections that inspire and transform. Create your dream space today. Call to Action: Shop New Arrivals
• •Headline: Quality You Can Feel, Style You’ll Love. Body: At Normev, we believe furniture should be more than functional – it should be an experience. That’s why we meticulously select each piece for its superior craftsmanship, luxurious comfort, and timeless design. Experience the Normev difference. Call to Action: Explore Our Living Room Sets
• •Headline: Designing the Future of Comfort, Together. Body: For 12 years, Normev has been dedicated to bringing the best of İnegöl furniture to homes across Turkey and Europe. We’re passionate about innovative design and making quality accessible. Let’s furnish your world with style and comfort. Call to Action: Learn Our Story
• •Headline: Your Vision, Our Craftsmanship. The Perfect Finish to Your Home. Body: From plush sofas to elegant dining sets, find everything you need to express your unique style. Normev offers a curated selection of modern furniture with options to customize, ensuring your home is perfectly you. Plus, enjoy free delivery and installation across Turkey. Call to Action: Customize Your Furniture
• •Headline: Sleep in Style. Wake Up Inspired. Body: Transform your bedroom into a sanctuary of peace and modern elegance. Normev’s bedroom collections combine sophisticated design with the comfort you deserve, all backed by a 2-year warranty. Discover the bed of your dreams. Call to Action: Shop Bedroom Collections