Brand Tone

Refined & Elegant, Practical & Functional, Quality-Conscious, Comfort-Oriented & Serene, Minimalist/Nordic-Inspired

Brand Values

• •Quality Craftsmanship
• •Functional Design
• •Home Enhancement/Well-being
• •Thoughtful Curation
• •Simplicity & Practicality

Best Practices

• •Embrace Simplicity and Clarity: Reflect the minimalist Nordic aesthetic in your language. Use clear, concise sentences. Avoid jargon or overly complex vocabulary.
• •Highlight Quality and Functionality: Consistently weave in terms that speak to the durability, craftsmanship, and practical benefits of the products. Words like "enduring," "high-quality," "practical," "functional," and "thoughtfully designed" should be staples.
• •Evoke a Sense of Calm and Comfort: Use language that paints a picture of a serene and inviting home environment. Words like "tranquility," "comfort," "warmth," "serene," and "oasis" can help achieve this.
• •Maintain an Elegant and Refined Voice: Even when emphasizing practicality, ensure the language remains sophisticated and aspirational, aligning with the "thoughtfully designed" aspect.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (like those mentioned above) and also a list of words/tones to avoid (e.g., overly casual, loud, or cheap-sounding language). Ensure all writers are familiar with this lexicon.

Social Perception

Limited Direct Perception, Potential Skepticism from Review Sites, General "Nordic Style" Perception

Copy Examples

• •Nordisk Stil: Elevate Your Everyday. Discover thoughtfully curated home accessories and lighting, designed for functional beauty and enduring quality.
• •Illuminate your space with the [Product Name] lamp. Its clean lines and warm glow embody the essence of Nordic design, bringing both practical lighting and a touch of serene elegance to your sanctuary.
• •At Nordisk Stil, we believe your home should be an oasis of tranquility. We're passionate about sourcing high-quality, functional pieces that blend timeless Nordic aesthetics with the practicalities of modern living.
• •New Arrivals: Functional Beauty for a Home You'll Love.
• •Transform your living space into a haven of calm. Our latest collection focuses on the core principles of Nordic design: quality materials, practical functionality, and a serene aesthetic. Explore more via link in bio. #NordiskStil #HomeDecor #FunctionalDesign #ScandinavianHome