Brand Tone

Inspiring & Aspirational, Professional & Knowledgeable, Rejuvenating & Invigorating, Calm & Centered, Encouraging & Supportive, Direct & Benefit-Driven

Brand Values

• •Health & Well-being
• •Quality & Durability
• •Natural & Holistic Approach
• •Resilience & Strength
• •Self-Care & Personal Growth
• •Nordic Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, values, key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Prioritize Benefit-Oriented Language: Consistently focus on how the products improve the customer's life (e.g., "more energy," "deeper sleep," "faster recovery," "mental clarity") rather than just listing features.
• •Use Storytelling and Testimonials (Authentically): Share stories (real or illustrative) of transformation and well-being. Authentic user experiences reinforce the brand's promises and aspirational tone.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the imagery and videos used. If the visuals are invigorating and clean, the copy should reflect that energy and clarity.
• •Regularly Audit and Refine: Periodically review all marketing copy across different channels (website, social media, emails) to ensure it remains consistent with the established brand tone and values. Adapt as the brand evolves or as new insights about the audience are gained.

Social Perception

Positive & Health-Focused, Niche but Growing Interest, High-Quality Provider, Authentic, Danish-Centric

Copy Examples

• •Unlock Your Potential. Discover the Power of Nordic Flow Lab.
• •Feel alive. ❄️ Embrace the cold, energize your body, and sharpen your mind. Your journey to peak wellness starts with a single plunge. #NordicFlowLab #IceBath #Revitalize
• •Engineered for endurance, designed for optimal recovery. Our ice baths are crafted from premium materials to deliver consistent therapeutic benefits, day after day.
• •Elevate Your Routine: Experience True Nordic Wellness at Home.
• •Ready to transform your well-being? Explore our collection and find your flow.