Brand Tone

Warm and Cozy, Friendly and Approachable, Quality-conscious and Appreciative of Design, Service-Oriented, Slightly Proud/Confident

Brand Values

• •Hygge/Coziness
• •Family
• •Quality and Design
• •Customer Satisfaction & Service
• •Sustainability/Health-consciousness
• •Passion for Sales and Service

Best Practices

• •Develop a "Hygge" Lexicon: Create a list of words and phrases that evoke warmth, coziness, Danish design, and family (e.g., "inviting," "serene," "heartwarming," "crafted," "authentic," "shared moments"). Use these consistently across all communications.
• •Prioritize Visual Storytelling: Ensure all imagery and videography align with the Scandinavian, cozy, and high-quality aesthetic. Show the candles in realistic, aspirational home settings that scream "hygge."
• •Maintain a Friendly, Personal Voice: Especially as a family business, inject personality into communications. Use "we" and address customers in a welcoming, approachable manner. Share snippets of the family story where appropriate.
• •Emphasize Quality and Unique Features: Consistently highlight the Danish design, the patented "wetlook," and the sustainable benefits of the LED candles without being overly technical. Focus on the *experience* these features provide.
• •Be Responsive and Service-Focused in All Interactions: Ensure that customer service inquiries, social media comments, and all other touchpoints reflect the brand's commitment to helpfulness and customer satisfaction, reinforcing the positive perception they already have.

Social Perception

Customers likely perceive them as reliable, providing good quality products, and offering good service. They are perceived as a brand that helps create stylish, warm, and inviting homes. As a family business, they might be perceived as more trustworthy and personable than larger, impersonal corporations.

Copy Examples

• •Bring Enduring Ambiance Home: Discover Nordic Flame’s Exquisite LED Candles. Create that perfect cozy glow, night after night. Our Deluxe Homeart LED candles, with their patented, realistic wetlook flame, offer all the "hygge" of real candles without any of the worry. Danish design for your beautiful home.
• •The Secret to Effortless Hygge? It’s a Nordic Flame. Imagine your home, always ready with a warm, flickering welcome. Our sustainable LED candles bring timeless Danish design and captivating ambiance to every room. Light up your moments, beautifully and safely.
• •Nordic Flame: Where Danish Design Meets Cozy Living. From our family to yours, we bring you the most lifelike LED candles on the market. Experience the unique charm and lasting beauty of Deluxe Homeart, and let us help you craft your perfect sanctuary of calm.
• •Tired of Soot and Short-Lived Candles? Embrace Sustainable Elegance. Nordic Flame offers a smarter way to enjoy candlelight. Our premium LED candles provide a stunningly realistic flame, are kind to your indoor air, and last for countless cozy evenings. Discover the beauty of lasting light.
• •Fast Shipping, Lasting Hygge: Your Cozy Home Awaits. At Nordic Flame, we’re passionate about bringing warmth and beautiful design to you quickly. Order your Deluxe Homeart LED candles today and experience the joy of a perfectly lit, inviting space sooner than you think. Great service, guaranteed.