Brand Tone

Hustle-Oriented, Urban, Confident, Motivational, Youthful, Trendy

Brand Values

• •Hustle
• •Urban Streetwear
• •Confidence
• •Motivation
• •Youthful Trends
• •Exclusivity
• •Style
• •Quality
• •Growth

Best Practices

• •Maintain Authenticity in Storytelling: When sharing behind-the-scenes content or brand narratives, keep the tone grounded and relatable to the 'started from' aspect of the hustle, even while aspiring to success.
• •Use 'Hu$tle' and related terms consistently but avoid overuse to prevent cliché.
• •Highlight the 'exclusive' and 'trending' aspects of the clothing to appeal to the target audience's desire for unique style.
• •Showcase the 'great quality' of the products through visuals and descriptions.
• •Encourage customer reviews and engagement to build social proof and refine the brand's perceived image.

Social Perception

Emerging brand engaged with youth culture, aiming for a reputation of trendy, well-fitting, and high-quality clothing. Anticipating positive customer feedback to solidify brand image.

Copy Examples

• •Shop Now.
• •Level up your look.
• •This isn't just a t-shirt, it's a reminder: the hustle is real, and so are the rewards.
• •Perfect for your everyday hustle!
• •Simple but effective