Brand Tone

Nurturing & Caring, Playful & Sweet, Premium & Trustworthy, Approachable & Friendly

Brand Values

• •Quality
• •Comfort
• •Family
• •Thoughtful Design
• •Gentleness

Best Practices

• •Prioritize "Soft" and "Gentle" Language: Consistently use words that evoke comfort, softness, and care (e.g., buttery soft, gentle, cozy, cuddle, smooth, delicate) when describing products and their feel.
• •Emphasize Quality through Specifics: Instead of just saying "high quality," mention "Peruvian Pima cotton," "hand-picked," or "meticulous craftsmanship" to reinforce the premium nature of the brand.
• •Maintain a Warm and Empathetic Voice: Address parents with understanding and warmth. Acknowledge the preciousness of babyhood and the desire for the best for their children. Use "you" and "your little one" to create a personal connection.
• •Incorporate Playfulness Appropriately: While the core is nurturing, don't be afraid to use sweet, endearing, or slightly playful language, especially on social media or when describing whimsical prints. Emojis can be used sparingly to enhance this.
• •Tell the "Made with Love" Story: Subtly weave in the brand's origin (mother-daughter, passion for quality) and the care that goes into each garment. This adds authenticity and reinforces the nurturing value. Ensure all copy, from product descriptions to social media captions, aligns with this core narrative.

Social Perception

High-Quality Provider, Premium Choice, Trustworthy, Aesthetically Pleasing, Worth the Investment

Copy Examples

• •Welcome your little one with the gentlest touch. Our newborn essentials, crafted from the dreamiest Pima cotton, are like a soft hug for their delicate skin. Because those first moments deserve the purest comfort. ✨ #BabyNoomie #PimaCottonLove #NewbornCuddles #MadeWithLove
• •Sweet dreams are made of Noomie! Tuck your little star into our buttery-soft Pima cotton pajamas. Playful prints meet cozy comfort for nights filled with wonder (and hopefully, lots of sleep!). Shop the new collection now for a sprinkle of bedtime magic. 🌙 #NoomiePJs #SweetDreamsLittleOne #CozyKids #PeruvianPimaCotton
• •Wrap them in love. Discover the Noomie difference with our exquisitely soft Pima cotton baby clothes, designed for comfort and crafted with care.
• •A little something soft for your little someone (+ a treat for you!)
• •More than just an outfit, it's their first embrace of the world. Our Pima cotton layette set is lovingly designed to be incredibly gentle, breathable, and oh-so-adorable. Perfect for bringing baby home in cloud-like comfort.