Brand Tone

Relaxing and Leisurely, Accessible and High-Quality, Friendly and Customer-Oriented, Innovative and Growing, Global yet Grounded

Brand Values

• •Relaxation
• •Quality
• •Customer Service
• •Innovation
• •Global Reach & Accessibility
• •Promoting a Balanced Lifestyle

Best Practices

• •Embrace "Relax the World™": This mantra should be the undercurrent of all communication. Use language that evokes calm, ease, comfort, and escape. Focus on the *feeling* the products provide.
• •Highlight Quality & Durability (Accessibly): Talk about the quality materials (e.g., "USA Grown Cotton," "durable steel stands") and craftsmanship, but in a way that emphasizes long-lasting enjoyment rather than overly technical jargon. This reinforces value.
• •Maintain a Friendly, Helpful Voice: Reflect the commitment to superior customer service in your copy. Be approachable, answer potential questions implicitly, and make the benefits clear and easy to understand.
• •Show, Don't Just Tell, the Innovation: Instead of just saying "innovative," briefly mention features like "space-saving designs" or "fresh, contemporary colours" that demonstrate this innovation and its benefit to the user.
• •Be Globally Minded, Locally Rooted: Acknowledge the Canadian heritage when appropriate, but emphasize the global enjoyment and accessibility of the products. Use inclusive language that appeals to a broad audience seeking relaxation.

Social Perception

Positive Overall: Customers generally praise Vivere Ltd. products for their comfort, ease of assembly, quality for the price, and aesthetic appeal. They are seen as a reliable brand for hammocks and outdoor relaxation. Good Value: Many reviews highlight that the products offer good value for money. Trusted: The brand seems to have built trust due to product quality and customer service.

Copy Examples

• •Headline: Unwind Your World. Discover Vivere. Body: Life’s better in a Vivere hammock. Crafted for ultimate comfort and built to last, our hammocks and outdoor furniture are your daily invitation to relax, recharge, and enjoy every moment. What are you waiting for? Relax the World™ with us. Call to Action: Find Your Relaxation Oasis.
• •Headline: Quality Comfort That Hangs Around. Body: From sunny afternoons to starlit evenings, Vivere brings you premium hammocks designed in Canada for global relaxation. Easy to set up, delightful to sink into. Experience the Vivere difference. Call to Action: Shop Hammocks Now.
• •Headline: Your Backyard’s Happy Place Starts Here. Body: At Vivere, we believe relaxation is essential. That’s why we’ve spent over 20 years perfecting the art of unwinding with our globally loved hammocks and patio gear. Quality materials, innovative designs, and a promise to help you Relax the World™. Call to Action: Explore Outdoor Comfort.
• •Headline: More Than Just a Hammock. It's a Vivere Moment. Body: Create lasting memories of leisure with Vivere. Our easy-to-assemble, durable, and stylish hammocks are the #1 choice for a reason. Join millions who’ve found their escape. Call to Action: Get Your Vivere Today!
• •Headline: Global Quality, Canadian Heart: Relax with Vivere. Body: For over two decades, Vivere has been committed to one simple idea: Relax the World™. Our dedication to high-quality materials, innovative outdoor furniture, and superior customer service means you get more than just a product; you get peace of mind. Call to Action: Discover Vivere Outdoor Living.