Brand Tone

Rebellious, Intellectual, Conscious, and Principled

Brand Values

• •Individuality & Authenticity
• •Freedom of Thought & Expression
• •Anti-Conformity & Rebellion
• •Quality & Durability
• •Sustainability & Ethical Production

Best Practices

• •Maintain a rebellious but intellectual tone in all communications.
• •Emphasize the brand's commitment to sustainability and ethical production.
• •Use thought-provoking language and imagery to engage the audience.
• •Encourage individuality and self-expression in messaging.
• •Consistently challenge established norms and traditions without being overly aggressive.

Social Perception

A brand that empowers individuals to express their unique identities, challenges societal norms, and promotes ethical and sustainable practices.

Copy Examples

• •"Non Serviam: Dress Your Rebellion."
• •"Premium Clothing For Free Thinkers: Question Everything, Wear What Matters."
• •"Reject Conformity, Embrace Consciousness: Sustainable Style for Independent Minds."
• •"Crafted in Portugal with Conscience: Quality That Defies the Status Quo."
• •"Be Authentic, Be Different, Be Non Serviam."