Brand Tone

Elegant, personal, and aspirational. It aims to evoke a sense of luxury, connection, and self-expression.

Brand Values

• •Individuality
• •Personalization
• •Italian Craftsmanship
• •Quality
• •Emotional Connection

Best Practices

• •Maintain a consistent tone across all platforms and materials.
• •Focus on personalization and emotional connection in copy.
• •Use high-quality visuals that complement the brand's luxury image.
• •Incorporate customer testimonials and user-generated content to build trust.
• •Regularly update content to reflect current trends and collections.

Social Perception

Perceived as a sophisticated and customizable jewelry brand, offering a way for customers to express their individuality and commemorate special occasions. It is seen as a luxury brand, but accessible, appealing to a broad audience who value quality and personalization.

Copy Examples

• •"Create your unique story with Nomination. Each charm tells a chapter."
• •"Celebrate unforgettable moments with personalized jewelry."
• •"Nomination: Where Italian craftsmanship meets your personal style."
• •"Express yourself. Design your Nomination bracelet today."
• •"Give the gift of memories. A Nomination charm for every occasion."