Brand Tone

Sentimental, Heartfelt, Proud, Patriotic, Supportive, Understanding, Personal, Relatable, Quality-Focused

Brand Values

• •Storytelling & Memory Keeping
• •Connection & Community
• •Craftsmanship & Quality
• •Support for Military Families
• •Personalization & Meaning

Best Practices

• •Embrace Empathy and Emotion: Always write from a place of understanding your audience's experiences, especially the pride, sacrifices, and unique moments of military life and travel. Use evocative language that connects with feelings of nostalgia, pride, and love.
• •Prioritize Storytelling: Frame products not just as jewelry, but as vessels for personal narratives and memories. Encourage customers to see each charm as a chapter in their ongoing story.
• •Maintain a Respectful and Appreciative Voice: When addressing military themes, ensure the language is consistently respectful, appreciative, and honors the service and dedication of military members and their families.
• •Highlight Quality and Craftsmanship Subtly: While the focus is on emotion, weave in mentions of the .925 sterling silver, "Made in USA," and "hand-finished by military spouses" to reinforce the value and care put into each piece, without letting it overshadow the sentimental message.
• •Be Authentic and Relatable: Use language that feels genuine and approachable. As a brand with roots in the military spouse community, let that authentic understanding shine through in your communications. Avoid overly corporate or generic messaging.

Social Perception

Highly Positive, Valued for Sentimentality, Trusted for Quality, Seen as a "Top Shop for Gifts", Good Customer Service, Niche Appreciation

Copy Examples

• •Every charm tells a chapter, every bracelet a life's journey. For the moments that define you and the memories you hold dear, especially for our beloved military families. What story will your Nomades Collection piece tell? #MyNomadesStory #MilitaryKeepsakes #CherishedMemories
• •Carry a piece of [Duty Station Name] with you, always. This handcrafted sterling silver charm is a tribute to the adventures, challenges, and friendships forged. A reminder of the place you called home, and the service that took you there. #MilitaryLife #StorytellingJewelry #HomeIsWhereTheHeartIs
• •Keep Your Precious Memories Close ✨
• •Nomades Collection: Your Story, Beautifully Crafted in Sterling Silver. Honoring Journeys, Celebrating Milestones.
• •This Veterans Day, honor their service and sacrifice with a gift that speaks volumes. Our sterling silver charms are a timeless tribute to the courage and dedication of our military heroes and their families. #VeteransDay #ThankYouForYourService #NomadesSupports