Brand Tone

Caring & Authentic, Ethical & Conscious, Warm & Inviting, Quality-Driven & Appreciative

Brand Values

• •Quality & Craftsmanship
• •Natural & Safe
• •Ethical & Environmental Responsibility
• •Community & Giving Back
• •Creating Experience & Ambience
• •Affordability

Best Practices

• •Emphasize 'Home' and 'Experience': Consistently use language that evokes feelings of comfort, sanctuary, and the personal experience of enjoying a candle (e.g., 'create your haven,' 'ritual,' 'ambience,' 'familiar enough to feel like home').
• •Highlight Natural & Ethical Choices: Regularly mention the use of soy wax, phthalate-free oils, eco-friendly packaging, and cruelty-free practices. This reinforces the brand's commitment and appeals to conscious consumers.
• •Share the 'Why': Weave in the founder's story and the brand's charitable donations where appropriate. This adds authenticity and a caring dimension to the communication.
• •Focus on Quality and Craftsmanship: Use descriptive words that convey the premium nature of the ingredients and the care taken in hand-pouring the products (e.g., 'premium,' 'handcrafted,' 'artisan,' 'high quality').
• •Maintain a Warm, Appreciative, and Slightly Understated Elegance: Address customers with warmth. Express gratitude for their support. The visual aesthetic is clean and often minimalist; the language should complement this with a tone that is sophisticated yet approachable and not overly loud or salesy. Descriptions should be evocative of the scents and the feelings they inspire.

Social Perception

Positive & Trusted, Appreciation for Natural/Ethical Aspects, Valued for Local & Handmade Qualities, Seen as Caring & Authentic

Copy Examples

• •Headline: Create Your Sanctuary: Pure Soy Ambiance by Nōla. Body: Unwind and embrace the moment. Our hand-poured soy candles, crafted with natural fragrances and wooden wicks, transform your space into a haven of tranquility. Ethically made in New Zealand, because home should feel good, naturally. Call to Action: Discover Your Nōla Scent.
• •Headline: More Than a Candle, It's a Nōla Moment. Body: From our Wairarapa workshop to your home, each Nōla candle is a blend of passion, premium natural ingredients, and a wish for your well-being. Experience scents that soothe, uplift, and always feel like home. Call to Action: Shop Ethical Home Fragrance.
• •Headline: Breathe Easy, Live Beautifully. Body: We believe in the power of scent to transform a house into a home. That’s why Nōla Candles uses only natural soy wax, phthalate-free oils, and eco-conscious practices. Pure, beautiful, and kind to the planet. Call to Action: Explore Our Natural Collections.
• •Headline: The Gift of Glow, Crafted with Care. Body: Looking for a thoughtful present? Nōla Candles offers luxurious, hand-poured soy candles, diffusers, and room sprays. Beautifully scented, ethically made, and a portion of every purchase supports The Little Miracles Trust. Call to Action: Give the Gift of Nōla.
• •Headline: Your Daily Ritual, Elevated. Body: Lighting a Nōla candle is an invitation to pause, breathe, and reconnect. Handcrafted with the finest natural ingredients in New Zealand, our scents are designed to create a calming and beautiful atmosphere in your everyday. Call to Action: Find Your Ritual.