Brand Tone

Professional & Knowledgeable, Supportive & Community-Oriented, Quality-Focused & Trustworthy, Approachable & Encouraging

Brand Values

• •Quality
• •Innovation
• •Education & Empowerment
• •Community
• •Affordability/Value
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice and Tone Guide: Document the brand's personality, key messaging pillars, do's and don'ts for language, and specific examples of the desired tone across different scenarios (e.g., social media, product descriptions, customer service). This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Tailor the tone to resonate with aspiring and established lash artists. Consider their aspirations, challenges, and the language they use. While maintaining a core voice, the tone can adapt slightly depending on the platform and specific audience segment being addressed.
• •Prioritize Clarity and Education: Given the academy aspect, ensure copy is informative, easy to understand, and provides genuine value. Avoid overly technical jargon where simpler terms suffice, especially for beginners.
• •Be Authentic and Human: While professional, don't be afraid to let the supportive and community-focused aspects shine through. Use relatable language and show empathy towards the journey of a lash artist.
• •Review and Refine Consistently: Regularly audit website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Gather feedback and be open to evolving the tone as the brand grows, while staying true to its core identity.

Social Perception

Positive for Product Quality and Price, Appreciation for Customer Service, Trustworthiness (with some caution), Emerging Authority

Copy Examples

• •✨ Elevate Your Lash Game! ✨ Our new Pro-Series Adhesive offers unparalleled retention and a flexible bond your clients will love. Swipe left for 3 application tips from our Master Trainers to ensure flawless sets every time! #NocturiaLashPro #LashSupplies #LashEducation #QualityLashes
• •Unlock Your Potential. Build Your Empire. Enroll in Nocturia Lash Academy today and gain the skills, confidence, and community support to thrive as a lash artist. Quality training, expert instructors, lifetime support. Your journey starts here.
• •Hey Lash Boss! At Nocturia, we're more than just supplies – we're your partners in success. This week, get an exclusive 15% off all our Premium Lash Trays and join our private Facebook group for Q&A sessions with industry experts. Let's grow together! #NocturiaCommunity #LashArtistSupport
• •Experience the Nocturia Difference with our Velvet Matte Lash Extensions. Crafted for a luxurious feel and a deep, rich black finish, these lashes are easy to fan and designed for ultimate client comfort. Sourced directly from trusted manufacturers to bring you premium quality without the premium price tag. 100% Satisfaction Guaranteed.
• •Struggling with tricky inner corners? 🙋‍♀️ Watch our quick tip for perfect placement! What are your biggest lash challenges? Share in the comments! 👇 #NocturiaTips #LashHacks #LashArtistLife #EyelashExtensions #LearnWithNocturia