Brand Tone

Authentic & Core, Community-Focused & Inclusive, Down-to-Earth & Approachable, Slightly Edgy & Humorous, Passionate & Knowledgeable, Resilient & Scrappy

Brand Values

• •Community
• •Authenticity
• •Passion for Skateboarding
• •Inclusivity
• •Giving Back
• •Local Roots
• •Quality & Selection

Best Practices

• •Know Your Roots, Speak Their Language: Always remember No-Comply is skater-owned and for the skate community. Use authentic skate terminology where appropriate but keep it accessible. Avoid overly corporate or generic language.
• •Community First, Always: Weave in the theme of community support, local pride (Austin/Texas), and inclusivity. Highlight events, local skaters, and charity involvement.
• •Keep it Real and Relatable: Maintain a down-to-earth, approachable, and honest voice. Share the passion for skateboarding genuinely. Avoid hype that feels forced or inauthentic.
• •Inject Personality (and Humor Where Appropriate): Don’t be afraid to let the unique, slightly edgy, and sometimes humorous side of skate culture show, especially on platforms like TikTok and Instagram. Tailor the level of informality to the platform.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we value community," showcase it through stories of fundraising, event recaps, and highlighting local talent. Let actions and authentic stories define the brand.

Social Perception

Hub of the Austin Skate Scene, Community Pillar, Authentic & Respected, Cool & Culturally Connected, Supportive & Welcoming

Copy Examples

• •Fresh kicks just rolled in. 🔥 The new [Shoe Brand/Model] is here to take your flick to the next level. Built tough, looks sick. Cop yours in-store or online before they’re ghost. #NoComplyATX #SkateShoes #AustinSkateScene #SupportYourLocal
• •No-Comply & Friends Present: [Event Name]! Join us [Date] at [Location] for a day of shredding, tunes, and good vibes. All wheels welcome. More info on our blog. #ATXSkateboarding #CommunityFirst
• •Just another Tuesday at No-Comply... Pretty sure [Staff Member's Name] is still looking for that bearing. 😂 Come hang, say hi, maybe buy a deck? #NoComplyATX #SkateShopLife #AustinTX #SkateboardingIsFun
• •Because of YOU, our awesome community, we raised over [Amount] for [Charity Name] last month! That’s a whole lotta good. Thanks for helping us give back. Skateboarding is more than just tricks, it’s about looking out for each other. Stay rad, Austin. 🙏 #NoComplyCares #AustinCommunity
• •The No-Comply 'ATX Made' Deck: Born from the streets of Austin, for skaters by skaters. This ain't just wood and wheels; it's a piece of our home. 7-ply maple, solid pop, and ready for whatever spot you’re hitting next. Rep your local. #SkateboardDeck #MadeInAustin #NoComplySkateShop