Brand Tone

Inclusive and Affirming, Friendly and Approachable, Comfort-Focused and Reassuring, Playful and Modern, Community-Oriented

Brand Values

• •Empowerment
• •Inclusivity
• •Comfort and Quality
• •Sustainability
• •Authenticity
• •Community Building

Best Practices

• •Prioritize Inclusive Language: Always use gender-neutral and affirming language. Continuously educate your team on respectful terminology within the LGBTQIA+ community.
• •Emphasize \"Comfort\" and \"Confidence\": These are core to Nobiclo's product promise and should be recurring themes in all communications. Highlight sensory-friendly materials and designs.
• •Foster Community and Connection: Use \"we\" and \"us\" to create a sense of belonging. Encourage interaction and sharing of experiences. Frame communications as conversations.
• •Be Authentic and Transparent: Share the brand's story and values. Be open about being LGBTQIA+ owned and operated. Respond genuinely to customer feedback, both positive and negative.
• •Stay True to the Mission: Consistently link products back to the core mission of alleviating gender dysphoria and promoting gender euphoria and body confidence. Ensure all messaging aligns with empowering individuals to be their authentic selves.

Social Perception

Positive Customer Experiences, Excellent Customer Service, Trusted by the Community, Supportive and Understanding

Copy Examples

• •Headline for a new binder: \"Your Comfort, Your Confidence, Your Expression. Discover the Nobiclo Binder.\"
• •Instagram Post: \"Feel the euphoria of being truly YOU. ✨ Our sensory-friendly binders and ultra-soft bamboo boxers are designed for your ultimate comfort and affirmation. Join the Nobiclo fam! #Nobiclo #GenderEuphoria #ComfortInYourSkin #LGBTQIA #TransJoy\"
• •Product Description Snippet (Boxers): \"Crafted with cloud-like bamboo fabric that's as gentle on the planet as it is on your skin. Experience breathable, tagless comfort that moves with you, all day long. Because nothing should hold you back from feeling amazing.\"
• •Email Subject Line: \"Unlock Your Comfort Zone with Nobiclo 🏳️‍⚧️🏳️‍🌈\"
• •TikTok Video Caption: \"Binding safely + feeling fly? We got you. 😉 Check out our range of comfy, affirming gear! #Nobiclo #ChestBinder #QueerOwned #TransAndProud #FeelGoodFuel\"