Brand Tone

Professional, Expert, Aspirational, Confident, Quality-Oriented, Trustworthy, Supportive, Community-Focused

Brand Values

• •Quality
• •Natural Beauty & Elegance
• •Education & Empowerment
• •Professionalism & Expertise
• •Community & Social Responsibility

Best Practices

• •Prioritize "Quality" and "Natural": Consistently use terms that emphasize the premium nature of the hair (e.g., "100% Remy human hair," "virgin cuticle," "premium," "luxury") and its ability to look and feel natural (e.g., "seamless blend," "moves naturally," "flawless finish," "subtle elegance").
• •Speak to the Stylist and the End-User: While "created by stylists for stylists" is a key message, ensure some copy also speaks to the end-user's desires for beauty, confidence, and transformation. Balance technical expertise with emotional benefits.
• •Maintain an Empowering and Confident Voice: Use strong verbs and positive language that inspires confidence in both the stylist using the product and the client wearing it. Focus on transformation and enhancement.
• •Be Informative and Educational: Provide clear, concise information about the product, its benefits, and care. Reinforce expertise by sharing knowledge, especially when targeting stylists.
• •Showcase Social Proof and Community: Incorporate testimonials and user-generated content where appropriate to build trust and reinforce the positive perception of the brand. Highlight the brand's commitment to education and community initiatives to strengthen the supportive aspect of the tone.

Social Perception

Positive for Quality, Reliable, Confidence-Boosting, Professional Grade

Copy Examples

• •Headline: Elevate Your Artistry. Discover the Ninfas Difference. Body: Crafted by stylists, for stylists. Our 100% Remy human hair extensions offer unparalleled quality and a flawlessly natural look, empowering you to create breathtaking transformations for your clients. Explore the Gold Line.
• •Headline: Unleash Unforgettable Confidence. Body: It's more than just hair, it's a feeling. Ninfas Hair extensions are designed to seamlessly blend and move naturally, letting your true confidence shine through. Feel the luxury of our premium quality.
• •Headline: The Secret to Lasting, Luscious Locks? It’s Ninfas. Body: Invest in hair that endures. Our ethically sourced, 100% virgin cuticle Remy hair is renowned for its longevity and natural beauty, application after application. Experience the Ninfas standard.
• •Headline: Inspired by Nature, Perfected by Experts. Body: Achieve effortlessly elegant styles that feel as good as they look. Ninfas Hair is dedicated to enhancing natural beauty with premium extensions that are never fake, always flawlessly you.
• •Headline: Join the Ninfas Pro Community: Education, Quality, and Growth. Body: We're committed to empowering stylists with superior products and comprehensive education. Partner with Ninfas and gain access to exclusive benefits and training to elevate your craft and business. Learn more about our pro program and classes.