Brand Tone

Modern, minimalist, quality-focused, understated, cool, and confident

Brand Values

• •Quality
• •Minimalism
• •Modernity
• •Confidence
• •Understated style

Best Practices

• •Define Your Voice Attributes Clearly: List 3-5 core adjectives that describe your brand's desired tone and share this with anyone creating content.
• •Develop a Style Guide: Include rules on vocabulary, sentence structure, grammar, and even emoji use to ensure consistency across all platforms.
• •Know Your Audience: Understand who you're talking to and tailor your copy to their vernacular and aspirations while staying true to your core tone.
• •Consistency Across Channels: Ensure the tone used on your website matches your social media, email marketing, and even customer service interactions.
• •Review and Refine: Regularly review your published copy. Does it still align with your intended tone and values? Is it resonating with your audience? Use A/B testing for key pieces of copy.

Social Perception

Understated cool, quality-focused, modern, minimalist

Copy Examples

• •Engineered for your everyday. Discover the new [Product Name] – where comfort meets clean lines. #NinetySixApparel #MinimalStreetwear #QualityEssentials
• •NINETY SIX APPAREL: Uncomplicated Style. Lasting Quality.
• •The essential tee, refined. Crafted from premium organic cotton for a softer feel and a fit that stays true. Dress it up, dress it down – this is your new go-to. Simplicity speaks volumes.
• •Less is Now: Explore the Ninety Six Fall '25 Collection.
• •Tired of the noise? Ninety Six Apparel offers curated streetwear essentials built on quality and timeless design. Shop the collection and redefine your basics.