Brand Tone

positive, approachable, and reliable

Brand Values

• •Quality and Innovation
• •Customer Service
• •Family and Community
• •Environmental Responsibility
• •Positivity and Joy
• •Heritage and Growth

Best Practices

• •Develop a Central Brand Voice Guide: establish core voice attributes (e.g., positive, reliable, quality-driven, helpful) that underpin all communications.
• •Focus on Solutions and Benefits for Retailers: highlight how products and services will benefit their business (e.g., increase sales, attract new customers, offer unique value).
• •Emphasize Shared Values: Weave in core values like quality, innovation, and customer commitment consistently across all messaging.
• •Maintain an Uplifting and Positive Narrative: frame the communication in a way that is encouraging and optimistic, reflecting the joyful and inspirational nature of the gift industry.
• •Ensure Visual and Textual Cohesion: ensure that the overarching presence has a cohesive feel that ties the family of brands together. Use consistent language when referring to the parent company and its overarching mission.

Social Perception

Trusted Wholesaler, Appealing to a Broad Audience, Ethically Minded (Increasingly), Gift-Oriented

Copy Examples

• •Headline: Discover Gifts That Delight: Quality & Variety for Every Customer. Body: For over 30 years, Nicole Brayden Gifts has been the trusted partner for retailers seeking unique, high-quality gifts that fly off the shelves. Explore our family of brands and find the perfect additions to your store.
• •Headline: More Than Just Gifts, We Deliver Joy. Body: From the adventurous spirit of Keep Nature Wild to the uplifting messages of Divinity Boutique, our collections are curated to inspire and bring a smile. Partner with us to share the joy.
• •Headline: Stock Your Shelves with Confidence: The Nicole Brayden Gifts Advantage. Body: We're committed to innovative design, exceptional quality, and the kind of customer service that makes your job easier. Let's grow your gift business together.
• •Headline: For Every Occasion, For Everyone: Your One-Stop Wholesale Gift Solution. Body: Why juggle multiple suppliers? Nicole Brayden Gifts offers a diverse portfolio – from men's gadgets to luxurious bath products and eco-conscious outdoor gear. Simplify your buying, maximize your appeal.
• •Headline: Partnering for a Brighter Future: Gifts That Give Back. Body: With brands like Keep Nature Wild cleaning our planet and our support for Hearts and Hands Kids, choosing Nicole Brayden Gifts means offering products that make a difference. Stock items your customers can feel good about.