Brand Tone

professional, knowledgeable, and service-oriented

Brand Values

• •Expertise & Knowledge: Repeatedly highlighting their experienced engineers, technical know-how, and long history in the industry.
• •Quality & Range: Offering a wide range of high-quality products for the plastic moulding industry.
• •Customer Service & Reliability: Emphasizing prompt, friendly service, same-day dispatch, and building customer trust.
• •Value & Competitiveness: Regularly price-checking against competitors to offer the best value.
• •Innovation & Modernization: Embracing digital transformation with e-commerce and Salesforce implementation to improve efficiency and customer experience.
• •Longevity & Stability: Being established since 1992 provides a sense of trust and reliability.

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of the products, use clear, unambiguous language. Avoid overly complex jargon where possible, or explain it if necessary.
• •Highlight Expertise and Experience: Consistently reference the company's long history (since 1992), experienced engineers, and deep product knowledge to build trust and authority.
• •Maintain a Professional yet Approachable Demeanor: While the primary tone is professional, ensure the language is not cold or overly corporate. Phrases like "friendly service" and direct engagement on social media can be reflected in copy.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how these products and the company's services benefit the customer (e.g., efficiency, reliability, problem-solving, value).
• •Ensure Consistency Across All Channels: The tone used on the website (informative articles, product descriptions) should align with social media posts, email communications, and even sales call scripts to present a unified brand voice.

Social Perception

Customers who have left reviews perceive Nickerson PMS positively, citing excellent service, knowledgeable staff, a comprehensive product range, and prompt delivery. They are seen as a reliable supplier that can help navigate technical needs. Industry Partners: Companies like Hitteps (Salesforce solutions) and PlastikCity (industry platform) view Nickerson PMS as a significant and established player in the plastic moulding supplies sector. General Public (Online): While primarily a B2B company, their social media engagement, though sometimes modest on platforms like TikTok, shows an effort to be accessible and informative. Their presence on LinkedIn and Instagram is professional and aligns with their industry standing. They are perceived as specialists in their niche.

Copy Examples

• •Headline: Decades of Expertise, Delivered Today. Body: Since 1992, Nickerson PMS has been the trusted partner for UK plastics processors. Get the right moulding supplies, fast. Our experts are ready to assist. (Tone: Professional, Experienced, Reliable)
• •Headline: Don't Let Downtime Slow You Down. Body: With our high inventory levels and same-day dispatch, Nickerson PMS ensures you get the essential components you need, when you need them. Quality. Speed. Service. (Tone: Service-oriented, Efficient, Problem-solving)
• •Headline: The Science of Moulding, Simplified by Nickerson PMS. Body: From thermocouples to advanced mould tools, our technical team provides solutions, not just products. Leverage our engineering know-how for your success. (Tone: Knowledgeable, Supportive, Expert)
• •Headline: Competitive Pricing Meets Unmatched Expertise. Body: Get the best value for your plastic moulding supplies without compromising on quality or technical support. Nickerson PMS: Your smart choice for efficiency and performance. (Tone: Value-driven, Confident, Professional)
• •Headline: Evolving With Your Needs: Nickerson PMS Goes Digital. Body: Experience seamless ordering and enhanced support through our new e-commerce platform and upgraded CRM. We're investing in technology to serve you better. (Tone: Innovative, Customer-centric, Modern)