Brand Tone

friendly, personal, artistic, and encouraging

Brand Values

• •Connection: Emphasizing the role of stationery and calligraphy in nurturing relationships and making meaningful connections.
• •Artistry & Craftsmanship: Highlighting the skill and beauty of calligraphy and handcrafted stationery.
• •Personalization: Offering custom services and personalized products to make items unique and special.
• •Quality: Focusing on creating high-quality products and providing excellent customer experiences.
• •Joy & Celebration: Providing products for various occasions, aiming to bring joy to both sender and recipient.

Best Practices

• •Emphasize Connection: Always highlight how the products/services help people connect with each other on a deeper, more personal level. Use phrases like "nurture connections," "send paper hugs," and "meaningful moments."
• •Use Warm and Friendly Language: Maintain an approachable and inviting tone. Address the audience directly and personally (e.g., "penpal"). Avoid overly formal or corporate jargon.
• •Highlight Artistry and Craftsmanship: Showcase the skill and care that goes into each piece. Use descriptive words that evoke beauty, elegance, and the handmade nature of the products.
• •Be Encouraging and Inspiring: Position calligraphy and stationery as a joyful and accessible way to express creativity and thoughtfulness.
• •Maintain a Professional Yet Personal Demeanor: While being friendly, ensure that the copy also reflects the quality and professionalism of the services offered, especially for custom and event-based work.

Social Perception

Nibs & Scripts is generally perceived very positively by its customers. Reviews frequently praise the quality of the products, speed of service, and the friendly, personal touch of Rodylyn. Customers appreciate the unique, stylized, and personalized nature of the calligraphy and stationery. The brand is seen as a go-to for thoughtful, handcrafted items and professional calligraphy services.

Copy Examples

• •Headline: Send More Than a Message. Send a Masterpiece. Body: In a world of fleeting digital messages, our handcrafted calligraphy cards offer a touch of timeless elegance. Perfect for those moments that deserve to be cherished. #NibsAndScripts #HandwrittenJoy #CalligraphyLove
• •Headline: Unforgettable Events Start with a Personal Touch. Body: From exquisite wedding invitations to personalized place cards, let Nibs & Scripts add a stroke of artistry to your special day. Elevate your event with bespoke calligraphy that speaks volumes. Inquire about our custom event calligraphy today! #EventCalligraphy #TorontoEvents #PersonalizedStationery
• •Headline: The "Write" Gift is Always Personal. Body: Looking for a unique gift that truly stands out? Our custom engraving services transform everyday items into treasured keepsakes. Perfect for corporate gifting or that special someone. #CustomEngraving #PersonalizedGifts #NibsAndScriptsCreates
• •Headline: Nurture Your Connections, One Beautiful Card at a Time. Body: Rediscover the joy of sending and receiving heartfelt messages. Our curated collection of greeting cards and stationery is designed to help you connect with loved ones in a meaningful way. #SendPaperHugs #StationeryAddict #MeaningfulConnections
• •Headline: Your Vision, Beautifully Penned. Body: Have a unique calligraphy project in mind? At Nibs & Scripts, we love bringing your creative ideas to life. Let's collaborate to create something truly special and classically you. #CustomCalligraphy #ArtisticExpression #TorontoCalligrapher