Brand Tone

Conscious & Responsible, Modern & Stylish, Quality-Oriented

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical Fashion
• •Quality
• •Style & Design
• •Action & Impact

Best Practices

• •Clearly state the materials used, such as '100% organic cotton' or 'premium carded cotton'.
• •Be transparent about sustainability efforts, mentioning specific details like 'made on demand' or 'plants 3 trees'.
• •Emphasize the impact of choosing NIBE as an active step towards positive change.
• •Maintain a conscious and responsible tone in all communications.
• •Focus on the quality and design aspects of the clothing, alongside the sustainability efforts.

Social Perception

NIBE aims to be perceived as a sustainable and ethical fashion choice that doesn't compromise on style or quality. Customers who resonate with environmental causes and appreciate contemporary fashion are likely to have a positive perception.

Copy Examples

• •For every item, we plant 3 trees.
• •Your choice helps us plant three trees, building a more sustainable future, one garment at a time.
• •Our 'NIBE x SPROUT' initiative ensures that with every purchase, three trees are planted in collaboration with organizations dedicated to global reforestation.
• •Crafted from premium carded cotton for a soft and resistant feel.
• •ZERO WASTE: Producing garments on request to avoid overproduction.