Brand Tone

Professional, proud, and reassuring.

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Legitimacy
• •Customer Satisfaction
• •Preservation & Recognition
• •Partnership

Best Practices

• •Emphasize Authenticity and Official Partnerships: Consistently mention that products are officially licensed and that NewsKeepsake works directly with publications. This reinforces trust and value.
• •Focus on Celebration and Pride: Use language that evokes a sense of accomplishment and the importance of preserving significant moments. Words like "celebrate," "honor," "proudly display," and "achievement" should be prominent.
• •Highlight Quality and Durability: Detail the craftsmanship, high-quality materials (e.g., "archival inks," "durable," "sophisticated keepsakes"), and the lasting nature of the plaques.
• •Maintain a Professional and Reassuring Voice: Ensure clarity in product descriptions, ordering processes, and customer support information. Reiterate guarantees and the proofing process to build confidence.
• •Speak Directly to "Newsmakers": Address the target audience (individuals and businesses who have been featured or recognized) directly, acknowledging their success and the desire to preserve it.

Social Perception

Customers: Likely perceive NewsKeepsake as a premium service that allows them to tangibly celebrate and showcase their successes. The emphasis on quality and official reproductions would appeal to those seeking a lasting, professional memento. The "white-glove treatment" mentioned by The Lansing Journal suggests a high level of customer care. Publishing Partners: View NewsKeepsake as a valuable partner that provides a legitimate revenue stream and helps protect their content and brand integrity from unauthorized plaque makers. They are seen as the "OFFICIAL provider." General Public: Those aware of the brand likely see it as a niche service for commemorating significant media features or awards. The focus on "newsmakers" and "achievements" positions it as a service for those with something noteworthy to display.

Copy Examples

• •Headline: Your Story, Beautifully Preserved. Body: Don't let your achievements fade into yesterday's news. Transform your feature into a stunning, handcrafted plaque from NewsKeepsake – the official partner to leading publications. Quality you can see, a memory you can hold.
• •Headline: Celebrate Your Success. Authentically. Body: You've earned the recognition. Now, display it with pride and confidence. NewsKeepsake offers officially licensed plaques that honor your accomplishment and protect your brand. No imitations, just lasting quality.
• •Headline: More Than a Plaque. It's Your Legacy. Body: From headline to heirloom. Our expertly crafted keepsakes ensure your moment in the spotlight is preserved for years to come. With our satisfaction guarantee and detailed proofing process, your story is in trusted hands.
• •Headline: The Official Mark of Distinction. Body: When your achievement is featured, ensure its commemoration is just as distinguished. NewsKeepsake partners directly with publishers to provide genuine, high-quality article plaques. Preserve your success, the right way.
• •Headline: Showcase Your Achievement with Enduring Quality. Body: Let your hard-earned feature shine. Our modern, durable plaques are designed to be a sophisticated centerpiece in your home or office. We stand by our craftsmanship, so you can proudly display your story.