Brand Tone

Authoritative and Experienced, Supportive and Caring, Proudly American, Quality-Driven, Informative and Direct

Brand Values

• •Quality
• •Made in the USA / American Craftsmanship
• •Innovation
• •Customer Focus
• •Integrity
• •Stewardship
• •Empowerment and Improved Quality of Life

Best Practices

• •Prioritize "Made in USA" and Quality: Consistently weave in the American manufacturing aspect and the high-quality materials/craftsmanship in product descriptions, social media, and "About Us" sections.
• •Emphasize Expertise and Heritage: Leverage the 47+ years of experience to build trust and authority. Mentioning their long history and founder can add to this.
• •Focus on Solutions and Empowerment: Frame product benefits around how they help customers overcome challenges, regain mobility, reduce pain, and improve their lives. Use empowering and supportive language.
• •Maintain Clarity and Information: Provide clear, concise, and informative details about product features, benefits, and how they work. Avoid overly technical jargon where possible, or explain it simply, especially for direct-to-consumer communications.
• •Be Authentic and Customer-Centric: Reflect genuine care for the customer's well-being. Use language that shows understanding of their needs and a commitment to helping them, aligning with their stated principle of "Customer Focus."

Social Perception

Customers generally perceive New Options Sports as a provider of high-quality, effective, and durable orthopedic braces. The "Made in the USA" aspect is a point of appreciation for some. Within the orthopedic and medical supplies industry, New Options Sports is recognized as an established American manufacturer committed to domestic production.

Copy Examples

• •Stay Active. Live Fully. Experience American-Made Support with New Options Sports.
• •Engineered for stability and crafted with pride in the USA, our [Product Name] knee brace helps you move with confidence. Decades of orthopedic expertise ensure you receive the quality support you deserve to get back to what you love.
• •Don't let pain hold you back. Our [Body Part, e.g., Lumbar] supports are designed to provide targeted relief and lasting comfort, so you can embrace every day. Proudly made in America for over 47 years. #NewOptionsSports #MadeInUSA #PainRelief #ActiveLife
• •For nearly five decades, New Options Sports has been dedicated to one mission: enhancing your mobility and well-being. Our commitment to American manufacturing and innovative orthopedic design means every brace delivers quality you can trust, helping you find new options for an active life.
• •Recover Stronger, Perform Better with New Options Sports Bracing.