Brand Tone

Enthusiastic & Engaging, Helpful & Informative, Trendy & Inspirational, Accessible & DIY-Friendly

Brand Values

• •Empowerment & Creativity: Providing tools and knowledge for users to express themselves through nail art.
• •Quality & Affordability: Offering products that deliver good results without the consistent cost of salon visits. The website also mentions a focus on the best quality/price ratio.
• •Innovation & Trend-Consciousness: Staying current with nail art trends and offering products like Polygel that cater to modern techniques. Their Italian website mentions research and innovation as key points.
• •Customer Support & Education: Offering tutorials, guides, and engaging with customer queries.
• •Accessibility: Making their products available globally with worldwide shipping.

Best Practices

• •Stay Enthusiastic and Positive: Use upbeat language, exclamation points (where appropriate), and positive framing. Focus on the excitement and satisfaction of achieving beautiful nails.
• •Be Genuinely Helpful: Provide clear, easy-to-understand instructions, tips, and solutions. Anticipate customer questions and address them proactively in your copy.
• •Visually Inspire: Accompany copy with high-quality images and videos of trendy nail art, product applications, and user-generated content. Let the visuals reinforce the inspirational tone.
• •Foster Community: Encourage interaction by asking questions, running polls, and inviting users to share their creations and experiences. Use inclusive language like 'we' and 'our community.'
• •Emphasize Ease and Accessibility: Highlight how the products simplify the process of achieving salon-quality nails at home, making it accessible even for beginners. Reinforce the value proposition of DIY.

Social Perception

Positive for DIY Enthusiasts, Community-Oriented, Seen as a Resource, Generally Trustworthy (within its niche)

Copy Examples

• •✨ Your Dream Nails Are Just a Kit Away! ✨ Stop dreaming, start creating! Our Polygel Kit has everything you need to achieve flawless, salon-quality nails from the comfort of your couch. Easy to use, gorgeous to flaunt! #NewNailsSystem #DIYDiva #PolygelMagic
• •💅 Nail Trends You Can Actually DO! 💅 Obsessed with the latest nail art? So are we! Our vibrant gel polishes and easy-to-follow tutorials make those Insta-worthy looks totally achievable. What style will you rock this week? Show us! #GetNailed #TrendyNails #NailArtInspo
• •💡 No More Salon Bills? Yes, Please! 💡 Say goodbye to expensive appointments and hello to endless creativity! Our all-in-one nail systems give you professional results that last, without breaking the bank. Your nails, your rules! #SmartBeauty #HomeSalon #NewNailsSavings
• •🔥 Unleash Your Inner Nail Artist! 🔥 Whether you're a beginner or a pro, our tools and an amazing range of colors are designed to inspire. From subtle chic to bold statements, create nail masterpieces that express YOUR unique style. Let's see those creations! #NailArtist #CreativeNails #ExpressYourself
• •🤔 Confused by Polygel? We've Got You! 🤔 Our step-by-step guides and video tutorials make mastering Polygel a breeze! Get ready for strong, beautiful, and long-lasting nail enhancements. Plus, our friendly community is always here to share tips! #PolygelTips #NailEducation #NewNailsCommunity